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Digital Market Specialist

2 months ago

Menlo Park, United States Stephen Silver Fine Jewelry Full time

ABOUT STEPHEN SILVER FINE JEWELRY:

For over 40 years, Stephen Silver Fine Jewelry has remained rooted in the San Francisco Bay Area. We are one of America’s premier jewelers dedicated to sharing our expertise in rare gemstones, custom jewelry design, and new and pre-owned luxury timepieces.

At Stephen Silver, you will join a visionary team of talent builders and one of the world’s premier jewelry and watch houses. We believe our role is to serve and guide our customers through their journey of discovering the world's hidden treasures. We strive to create the pinnacle of a high-touch and personal customer experience. You will work with clientele and products that define the most exclusive side of the glittering world of the ultra-high-end watches and jewelry space.


ABOUT THE POSITIONS:

The Digital Marketing Specialist will support the digital marketing team in executing marketing campaigns, implementing co-op campaigns, analyzing marketing data, and supporting website SEO optimizations and enforcing best practices in product listings and overall web content. The ideal candidate is analytical, research and data driven, detail-oriented, and passionate about digital marketing.


KEY RESPONSIBILITIES:

  • Assist in the creation and execution of digital marketing campaigns across various channels, including email, social ads, social media, and search engines.
  • Manage marketing campaign set-up, optimization, and ongoing maintenance
  • Responsible for maintaining daily SEO optimization / best practice implementation, auditing products, monitoring and resolving web page 404s, etc.
  • Database support, lead management / ongoing maintenance.
  • Conduct market research to identify emerging technical trends, platforms, and insights that can inform marketing strategies.
  • Manage digital advertising campaigns, including PPC, display ads, social, and Google Adwords, and identify growth opportunities with new and underutilized platforms.
  • Assist in analyzing campaign performance and generating reports to provide insights and recommendations.
  • Collaborate with management and design team to implement promotional materials and content in marketing deliverables.
  • Supports marketing team with topline copyedit of marketing materials and web copy before publication or submission.
  • Other duties as assigned.


QUALIFICATIONS:

  • Bachelor’s degree in Digital Marketing.
  • 2 years of experience in digital marketing, actively managing digital campaigns.
  • Strong understanding of digital marketing concepts, audiences, analytics, and best practices.
  • Proficiency in digital marketing tools (e.g., Google Analytics, MailChimp, Adwords, FB Business Manager, etc.).
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Ability to work independently and as part of a team.
  • Analytical thinking and problem-solving skill set.
  • Experience with e-commerce and content management systems (e.g., Shopify) and plug-ins
  • Experience navigating and managing CRM systems such as Zoho, Filemaker, etc. - and ability to analyze data and generate reports on demand
  • Familiarity with presentation tools a plus - Canva, etc.
  • Solid grasp of SEO and SEM strategies.
  • Experience navigating file management tools such as Google Drive, Dropbox, etc.


WHY S.H. SILVER COMPANY:


Fast Paced, High performing, caring, fun and dynamic team

A culture focused on well-being, innovation, and growth

Generous salary & bonus: Base Pay salary range $90,000 to 120,000 with bonus potential

Incredible benefits include medical, Dental, Vision, Life Insurance, Flexible Time Off, Holiday pay, winter break closure, 401 (k) and pension after one-year vesting, and other company-related perks like daily lunches.

Be a part of a team building something that has never been done before