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Digital Marketing Strategist, Advertising

3 months ago

Houston, United States Outcast Full time

The Digital Marketing Strategist, Advertising will be responsible for executing paid media buys and developing paid media strategies. This role requires strong communication and presentation skills, as well as an analytical mind and attention to detail. The Digital Marketing Strategist will report to the Digital Marketing Director and play a critical role in our fast-growing team.


Who You Are:

  • A self-starter with exceptional attention to detail, communication, and organizational skills
  • Creative with strong enthusiasm and confidence when confronting new and complex challenges
  • A reliable, trustworthy, and adaptable teammate with an analytical mindset
  • Organized and able to effectively manage time between multiple projects
  • Proactive in providing feedback and constructive suggestions to teams/peers
  • Up to date with the latest online measurement tools and measurement principals
  • An active social media participant across multiple digital platforms
  • Highly skilled in and a strong understanding of the digital landscape across paid and organic


What You'll Do:

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.


Client Focus:

  • Deliver paid media strategy and execute paid media buys leveraging in-house ad trafficking tools, self-serve platforms, and through direct media relationships with partner platforms
  • Partner with cross-functional Outcast teams to develop creative concepts that effectively target audiences on social/digital platforms
  • Daily management and optimization of diverse paid campaigns that amplify and further push forward clients' business objectives
  • Work with clients and internal teams to develop measurement frameworks for display, social, and marketing programs leveraging internal tools with flexibility to customize around a client's needs
  • Analyze digital campaign performance in real-time and organic channels delivering day-to-day optimization as well as ongoing client reporting
  • Can work in various areas in Digital including but not limited to, social media, and creator partnerships, email marketing.
  • Utilize quantitative and qualitative research to inform digital programs and campaigns with fresh, innovative insight


What You'll Need:

  • Bachelor's degree in a related field such as Marketing, Advertising, or Communications preferred
  • 3+ years of experience working with online ads, social media, integrated campaigns (can be combined)
  • 2+ years project management experience
  • Portfolio of digital advertising work within Google, Facebook, Instagram, and Youtube. Additional experience on Taboola, Outbrain, TikTok, and other digital paid platforms a plus
  • Fluency with owned/social media channels, emerging platforms, and technologies
  • Demonstrated understanding of analytics; how to measure program success and drive strategy
  • Demonstrated ability to independently set up and manage media and social media listening software tools
  • Ability to independently create Boolean queries
  • Experience and comfort with Microsoft Office programs (Word, Excel, Outlook) and Google Drive
  • Ability to present complex products, services, and solutions in a simple way
  • Excellent copywriting skills and editorial judgment


About the Company:

Outcast is a company that provides integrated marketing solutions for our key clients. We work closely with our cross-marketing content, communications, and creative teams to deliver paid media campaigns and digital thought leadership.