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Paid Media Specialist

2 months ago

Anaheim, United States GENTLE MONSTER Full time

ABOUT US


GENTLE MONSTER is a global fashion and eyewear brand who has created a unique brand philosophy and brought about the GENTLE MONSTER syndrome worldwide with its high-end and experimental approach. GENTLE MONSTER strives to bring 'surprise' and 'excitement' to the world through five areas: Product, Space, Styling, Culture & Campaign, and Service, constantly pursuing experiences and continuous change. The company fosters a corporate culture that values high levels of creativity and humanity, where employees are honest, passionate, and possess a sense of self-growth.


GENTLE MONSTER aims to be a No.1 global fashion eyewear that breaks away from conventional norms, creating innovative collaborations with fashion brands and artists every year, such as, with K-POP STAR Blackpink Jennie, Gentle Home in 2020, Gentle Garden in 2023 and Gentle Salon in 2024. Additionally, not only have we collaborated with luxury brands like Moncler, Fendi, Maison Margiela, Marine Serre, Ambush, Coperni, D'heygere, but also with Sonny, a professional footballer, and companies from various industries such as Blizzard.


GENTLE MONSTER transforms its stores into spaces not just for sales, but for artistic performances and storytelling. We aim to present a new world to our visitors, evoke emotions, and communicate our brand identity and philosophy through our space, engaging with customers on a deeper level.


Job Description: 

We are seeking a data-driven growth marketer with a specialization in paid media to enhance our E-commerce team. Applicants should have at least six months of experience in paid media, including media planning and buying, and possess exceptional analytical skills. This role involves leading our paid search and media campaigns through platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager. A passion for mathematics and strategic thinking is essential, as you will be continually refining our performance marketing strategies to boost our brand presence. Proficiency in Excel is critical, as it will be used extensively for managing and analyzing campaign data to inform strategic decisions. 

 

 

Responsibilities/Duties: 


Paid Social Implementation and monitor: 

  • Responsible for campaign setup, ad set, and ad implementation across paid social platforms such as Facebook Ads Manager and TikTok Ads Manager. 
  • Perform audience research and optimize audiences for prospecting and retargeting; manage budget allocation, campaign structure, audience targeting, and content usage. 
  • Conduct A/B testing to enhance ad performance by experimenting with different variations. 
  • Monitor Facebook Ads Commerce Center, focusing on inventory updates, catalog set management, data feed, and troubleshooting. 

 

 Paid Search Agency Collaboration:  

  • Coordinate with a paid search agency to provide insights on product trends, monitor performance metrics from ongoing campaigns daily; develop strategic plans for budget allocation, campaign/ad group/ad structure, content usage, and bid strategy. 
  • Conduct regular search term optimization, refine keyword lists, and update bestseller keywords, aligning sales trends, bestsellers, and inventory. 
  • Adjust ad extensions, including images, sitelinks, callouts, and structured snippets, while optimizing quality scores by adjusting ad copies and landing URLs to ensure relevance and boost scores. 
  • Conduct A/B testing to enhance ad performance by experimenting with different variations. 

 

Data Analysis and Reporting: Strong quantitative & analytical skills; able to use data to optimize day-to-day performance, and conduct A/B testing to identify effective campaign elements. Use pivot tables, VLOOKUP, and other Excel functions to analyze data, derive actionable insights, and generate comprehensive performance reports. 

 

Cross-Platform Strategy and future project Optimization: Develop and maintain cohesive advertising strategies across Google Ads, Facebook, and TikTok to optimize budget allocation and maximize ROI. Understand the nuances of affiliate marketing and evaluate potential affiliate marketing, Email Marketing and SMS marketing.  

 

Team Collaboration: Work closely with the E-commerce Manager and Digital Marketing Specialist to implement tactical plans. Collaborate with the E-Commerce Merchandiser on managing product inventory and CRM, Daily communication with HQ’s counterpart to ensure alignment with campaign timeline and objectives. 

 

 

Qualifications: 

  • Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc. 
  • 6 months to 2 years of paid media experience with strategy, execution, and analysis across platforms like Meta, TikTok, & Google Ads Manager, preferably within the luxury industry. 
  • Must have proficiency in GA4/Google Analytics 4  
  • Professional background from a top-tier marketing agency, e-commerce consumer brand, or paid marketing platform/tool provider. 
  • Must be proficient at Excel for performance analysis (pivot tables, formula building, etc) 
  • Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.) 
  • Experience working with performance marketing metrics and platform reporting. 
  • Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance. 
  • Strong organizational skills and project management ability 
  • Excellent command of written and verbal communication. 
  • Adaptable and able to thrive in a fast-paced environment. 
  • Local Applicants Only


Job Type: Full-Time, ON-SITE (not remote)


Benefits:

Dental Insurance

Health Insurance

Vision Insurance

Life Insurance