Performance Media Buyer

3 weeks ago

Anaheim, United States Love in Faith Full time
Job DescriptionJob Description

*This is a fully remote role within the United States*

About Love in Faith

Love in Faith is a vibrant, expanding e-commerce company with a heart for Christian apparel. Our commitment is to deliver high-quality products coupled with an unparalleled shopping experience. Here, we're not just a company; we're a team of enthusiasts, dreamers, and doers that strive to deliver exceptional products with a customer-focused experience you can trust. With fully remote positions, you can work from anywhere while contributing to our exciting growth story.

Here's why you should consider us:

  • Rapid Growth: We're not your typical startup. Our exponential growth speaks volumes about the opportunities that await you. Be part of something big
  • Remote Flexibility: Enjoy the freedom to work from your preferred location, without sacrificing your career goals.
  • Culture: Our team knows how to work hard and play harder. We value creativity, innovation, and a positive work environment. Join us in celebrating successes, big and small.

About the Role

We are seeking a talented and experienced Performance Media Buyer to join our team at Love in Faith. Reporting to the Manager of Performance Marketing, you will be responsible for the execution and optimization of all campaigns across a variety of paid media channels. The successful candidates will have a passion for social media ad buying, and experience scaling ad campaigns across all major publishers (Facebook, Instagram, Tiktok and others).

Responsibilities

  • GTM Strategy, Brand Execution Planning, Product Launches & Campaigns: Forecast and implement new launches and marketing mix strategies to build integrated, engaging consumer brand experiences.
  • Monitor performance to identify opportunities for improvement.
  • Evaluate and assign product launch priorities based on greatest opportunities to hit financial targets, ROI and Brand metrics.
  • Develop marketing strategies and core marketing assets across all channels rooted in consumer insights and research.
  • Provide inputs on new product launch forecasts.
  • Monitor the success, impact, and contribution of all programs, communicating successes, failures, and next steps to leadership on a timely basis.
  • Leverage best practice Performance Marketing results in Campaign development and execution.
  • Develop and communicate Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
  • Develop Content for Consumer Events (Live and Virtual) for assigned categories and themes.
  • Evaluates competitor promotions and programs for each product group.
  • Apprise business teams of competitor activities and changes in the marketplace.
  • Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.

Requirements

  • Bachelor's degree in Marketing, Advertising, or related field.
  • Proven experience (3 years) in a performance media buying role, with a focus on Meta (Facebook/Instagram).
  • Strong analytical skills and experience using data-driven insights to optimize campaigns and drive results. Hyper detail and action oriented with a strong sense of critical thinking.
  • Understands the key triggers for CPMs, CTRs, CPCs, CVR and CACs.
  • Understands the benefits and difference between bid caps, cost caps, CBOs, ABOs and ASC campaigns.
  • Has experience running campaigns that are site only and site+shop.
  • Must have E-Commerce ad experience.
  • Excellent communication skills, with the ability to present findings, recommendations, and campaign performance to the team.
  • Creative mindset with a passion for digital marketing and staying ahead of industry trends.
  • Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Knowledge of Christian apparel or related industries is a plus.

Physical Demands

  • While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch. Speaking and hearing ability sufficient to communicate in person, over the telephone, and/or via video conference.
  • The ability to stand, walk, and sit in a computer chair for long periods of time.
  • The ability to see and respond to dangerous situations.
  • Speaking and hearing ability sufficient to communicate in person, over the telephone and/or via video conferences.
  • Sufficient hand, arm, and finger dexterity to operate a computer keyboard and other office equipment.

Emotional Demands

  • Confident decision-making skills. You will need to review data and make sound decisions on what actions to take and make confident recommendations to senior management. You may need to make decisions quickly with limited amounts of information in urgent situations.
  • Data analysis & interpretation. You will have to process and review a lot of information from a variety of sources, understand how data is collected, assess data quality, and how to use the information.
  • Communication skills. You need to have advanced communication skills in both oral and written form. Emails and written communication with colleagues and external partners, written reports for senior executives. Able to communicate complex financial information to people outside of the finance department.
  • Comfortable with technology. Able to navigate data through computers, mobile, software, databases. Stay up to date with technology advances.
  • Oriented to detail. Financial forecasts rely on projections which can be impacted by even minor changes in sales patterns, consumer sentiment, economic shifts, competitor changes, etc. You will need to be attuned to small changes in all streams of data.

For Applicants with Disabilities

  • Reasonable accommodation will be made for those that qualified during application process. If you need accommodations during the hiring process, please let us know when you submit your application, and we’ll do our very best to adjust as needed.

Benefits

  • Medical, Dental, Vision
  • Health Savings (HSA) & Flexible Spending Account (FSA)
  • Company Paid Life Insurance
  • 401(k) and Roth IRA Plans
  • Employee Recognition & Rewards Program
  • Unlimited PTO (for exempt employees)
  • Frontloaded PTO (for non-exempt employees)
  • Paid Parental Leave
  • Paid Sick Time
  • Other supplemental benefits available

Other Company Perks:

  • Monthly Utility Stipend
  • Food and Beverage Stipend
  • Health & Wellness Stipend
  • Education & Professional Development Stipend
  • Charitable Gift Matching

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