Trade Marketing Associate

1 month ago


Woodland, United States Nelson Connects Full time

Job Purpose

As a Trade Marketing Associate, your primary role is to support the development and execution of marketing strategies aimed at driving sales and profitability within designated retail channels or sectors. You will collaborate closely with the Trade Marketing Manager, sales, and production teams to ensure alignment of strategies with business objectives and customer needs.


Key Accountabilities

  • Coordinate and drive all in-store programs, digital points of sale, and other trade marketing activities to enhance brand penetration, increase awareness, boost sales velocities, and strengthen retailer partnerships.
  • Support the development of collateral for in-store and digital platforms and programs.
  • Actively seek out and participate in retailer, distributor, or brand programs and events to stimulate sales and expand market presence.
  • Cultivate and nurture strong relationships with key retail partners, distributors, and stakeholders.
  • Utilize IRI, Spins, and other syndicated data to track and analyze promotional performance.
  • Organize trade shows and provide support to the sales team during these events.
  • Collaborate with the Account Management team to develop fact-based category review presentations.


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