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Marketing Operations Manager

3 months ago

Queens, United States Fraport USA Full time

Why work for Fraport?

Fraport USA is a wholly-owned U.S. subsidiary of Fraport AG, one of the largest airport operators worldwide, with airports in Germany, Greece, Peru, Brazil, India, Turkey, Slovenia, Bulgaria, China, and the USA. Fraport’s experience is the gold standard for customer-centric airport development, management and concession operation, with two of Fraport USA’s airports ranked in USA Today’s Top Ten Airports for Shopping for 2023. Fraport works closely with airport stakeholders to bring a unique, authentic sense of place to customers’ airport experiences with brilliant local food and beverage offerings, regional retail and service concessions and a host of other features that positively shape an airport encounter.

What is in it for you:

  • Global opportunities to grow on four continents
  • Paid Time Off
  • Best in Class Medical, Dental and Vision Insurance, 401K, Life Insurance
  • Career Development training and coaching
  • Bonus potential
  • A creative, exciting work environment


Requirements


Key Job Responsibilities


The Marketing Manager at Fraport JFK Terminal 5 is tasked with leading the marketing efforts for the shopping and dining experience at Terminal 5. This role involves crafting and executing marketing plans, initiatives, and programs to enhance customer experiences, boost engagement, and drive traffic and sales to T5's restaurants and retailers. Responsibilities include:

  • Local Marketing Strategy and Campaigns: Developing and managing strategies, campaigns, and events that align with T5’s goals.
  • Budget Management: Allocating and overseeing the marketing budget effectively.
  • Stakeholder Collaboration: Working with retailers, community partners, and other stakeholders to integrate marketing efforts.
  • Digital Integration: Piloting digital services and projects to enhance the customer experience.

We seek a passionate, innovative marketer knowledgeable about New York City and retail, eager to reposition JFK T5 as a premier transportation hub. This on-site role is based at JFK Terminal 5.


Key Job Functions:


Consumer & Marketing Communications

  • Develop the annual Marketing Action Plan, focusing on local programs, market positioning, and consumer-facing initiatives to enhance the customer experience and support strategic goals.
  • Manage creative agencies and resources to produce impactful marketing materials and campaigns, including overseeing creative briefs, brand assets, media buys, and more.
  • Collaborate with national communications and PR teams to develop local media relations plans, supporting marketing campaigns, new store openings, and crisis management.
  • Partner with Fraport’s Events Team, JetBlue, Port Authority, and other stakeholders to create consumer events and sales promotions that drive retail and restaurant sales.

Operational Marketing

  • Work with JFK T5 teams and stakeholders to identify revenue opportunities and ensure asset value creation.
  • Foster strong retailer relationships, understanding their businesses to encourage participation in marketing programs.
  • Oversee third-party marketing vendors to achieve marketing goals.
  • Support the management program with operational duties, including Manager on Duty responsibilities.

Digital & Services

  • Innovate JFK T5’s digital and customer service strategy, adopting a digital-first approach to improve the customer journey.
  • Develop a comprehensive digital plan with corporate marketing and IT teams, implementing solutions like mobile ordering, digital directories, and Wi-Fi.
  • Drive website and social media strategy, overseeing digital campaigns and influencer engagement, and monitoring content results.
  • Optimize the customer journey to ensure a seamless experience and enhance customer acquisition, retention, and loyalty.

Development Marketing

  • Implement the development marketing plan for center repositioning in collaboration with the corporate marketing and asset teams.
  • Develop the launch strategy for new developments, including creative development, brand, media planning, community engagement, and milestone events.
  • Manage community and stakeholder relations, outreach, and partnerships to support asset repositioning.

Market Research & Analytics

  • Lead the generation of customer insights and consult with the Analysis & Insights team.
  • Analyze competitor activities and market trends, applying insights to marketing strategies.
  • Communicate the center’s performance metrics and their implications for ongoing strategy.

Financial Management & Legal

  • Oversee the annual marketing budget, including tracking and managing expenditures.
  • Authorize expenses according to established policies, ensuring adherence to budget limits.
  • Collaborate with legal, consultants, and third-party vendors following company procurement procedures.

General

  • Inspects leaseholds for compliance with lease terms and conditions including but not limited to cleanliness, safety, operational functionality, and other requirements as identified.
  • Oversees the administration of various policies and procedures to ensure that established property management goals are met in an efficient manner.
  • Establishes and maintains professional relationships with users, tenants, and airport representatives.
  • Represents Fraport USA at events, public and professional meetings.
  • Prepares, maintains and analyzes detailed reports as required.
  • Provides advanced level lease administration services to include assisting with requests for bid/proposal packages, leases, operating agreements, use permits, licenses, and similar documentation.
  • Provides merchandising support to tenants, driving results in product presentation and store appearance.
  • Assists in the design/ process review for the development of the individual concession locations.
  • Communicates any chronic or serious tenant concerns in a timely basis for partnership on corrective action.
  • Participates in rotational Manager on Duty program.
  • Performs other related duties as assigned.


Required Competencies (job specific)

  • Advanced knowledge of airport concession operations standards.
  • Ability to effectively problem solve.
  • Advanced knowledge of Microsoft Office applications.
  • Exceptional verbal and written communication skills.
  • Ability to accurately interpret and evaluate tenant compliance to complex leases and property agreements.
  • Ability to perform the budget preparation process and make insightful projections of future revenue-increasing opportunities.
  • Ability to establish and maintain effective working relationships with the general public, current and potential customers, airport officials along with agencies and co-workers.
  • Ability to make compelling presentations to groups.
  • Ability to multi-task and prioritize so that deadlines are met timely and accurately.


Required Competencies (soft skills)

  • Strong negotiation and influencing skills.
  • Relationship builder.
  • Team player.
  • Customer service skills.
  • Organized and detail oriented.
  • Willingness to cross train in other areas of operations.
  • Adaptable and flexible


Preferred Experience

  • 3 years of progressively responsible operations experience in specialty retail real estate, airport concessions management and lease administration, finance, business management and/or asset management.


Preferred Education

Bachelor’s degree in business administration or closely related field.


Alternate Education

Associate degree with 5 years’ experience.


Licenses & Certifications

  • Must be able to obtain and maintain airport Security Identification Display Area (SIDA) badge.
  • Driver’s License may be required and must be maintained.


Physical Demands

  • Moving from one work location to another, sitting or standing at a workstation for extended periods of time, extended periods of walking in an airport terminal.
  • May involve lifting objects weighing up to 15 pounds.
  • Must be able to perform the physical requirements of the position with or without reasonable accommodation.


Work Location

  • Fraport New York, JFK International Airport.
  • Percent remote: 0
  • Travel: up to 10% to meetings, events, conferences, and other airport locations.
  • Fraport USA may require the employee, as a condition of employment, to relocate to a different city to support Fraport USA’s current and future airport operations. A candidate’s ability and willingness to relocate will be strongly considered with other qualification factors in development and promotion decisions.


Work Schedule

  • Core work hours are Monday – Friday 8:30 – 5:00pm, but workload and operational requirements will necessitate additional and alternate hours to include evenings and weekends.


Our Commitment to Diversity & Inclusion

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. Forty percent of our program is represented by Airport Concession Disadvantaged Business Enterprises and our innovative Launchpad accelerator provides financial and technical support to local minority and woman owned businesses.