Marketing Director
2 months ago
Eisai is a leading pharmaceutical company dedicated to improving the lives of patients and their families. We are seeking a highly motivated and experienced Director, HCP Marketing to join our team.
Job SummaryThe Director, HCP Marketing will be responsible for developing and implementing strategic marketing programs for the professional/HCP customer segment. This includes creating communication goals and customer experiences aligned to relevant business objectives for the product.
Key Responsibilities- Design, implement, and evaluate marketing plans to achieve business objectives.
- Lead management and stakeholder reviews of plans to ensure alignment and progress.
- Monitor performance progress and implement changes to programs as needed.
- Analyze market data to identify key segment drivers, growth opportunities, and business threats.
- Manage relationships with co-promotion partners, agencies, and internal business partners.
- Ensure regulatory and legal requirements are met.
- BS or BA required; MBA preferred.
- Minimum of 12 years' experience in pharmaceutical/healthcare field, with at least 7 years in brand marketing or managed markets, including omnichannel marketing.
- Demonstrated leadership skills.
- Demonstrated analytical and problem-solving skills, with excellent written and verbal communication skills.
- Financial/budgetary and project management experience.
- Travel estimated at 20% of time, including some weekend travel.
Eisai is a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. We are committed to improving the lives of patients and their families through innovative medicines and therapies.
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Director of Professional Marketing
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