Director of Product Marketing

1 week ago

New York, United States DRUID AI Full time

About us:

At Druid AI, we are shaping the future of agentic and conversational AI with our cutting-edge platform. Our mission is to help businesses harness the power of AI to streamline operations, enhance customer experiences, and unlock new growth opportunities. As we expand rapidly, we’re looking for passionate, entrepreneurial minds to join our journey.


Position overview:

We’re on the hunt for a talented Director or Senior Product Marketing Manager (depending on experience) who excels at translating complex ideas into clear and compelling narratives. This role is pivotal in driving the go-to-market strategy for our innovative AI solutions. You will collaborate closely with product, sales, and customer success teams to ensure we communicate the value of our platform to the right audience at the right time. If you're a strategic thinker with a knack for storytelling, positioning, and market analysis, this is an opportunity to make a direct impact on the success of a fast-growing AI company.

Whether your background is in product marketing, content marketing, management consulting, or product management, you should be passionate about understanding market dynamics and crafting strategies that drive growth.


Key responsibilities:

  • Lead Product Launches: Own and drive the go-to-market strategy for new product launches, ensuring we bring products to market effectively and capitalize on their full potential.
  • Market Differentiation: Craft and communicate compelling positioning and messaging that differentiates our AI solutions from competitors, clearly articulating our unique value proposition.
  • Content Creation & Thought Leadership: Develop high-impact marketing content including case studies, whitepapers, presentations, blog posts, and webinars that clearly communicate the value of our products to different segments.
  • Go-to-Market (GTM) Strategy: Design and implement a comprehensive GTM plan for each product, collaborating closely with sales, product, and customer success teams to align strategies and maximize product adoption.
  • Competitive Analysis: Conduct thorough market research and competitive analysis to stay ahead of trends, ensuring that Druid AI remains a market leader.
  • Sales Enablement: Develop sales tools, collateral, and training materials that equip our sales teams with the resources they need to win in the market.
  • Cross-functional Collaboration: Act as the bridge between product, marketing, channels sales, and engineering teams, ensuring that everyone is aligned on product messaging and positioning.
  • Performance Metrics: Measure and report on the success of product launches and marketing campaigns, using data to inform decisions and adjust strategies as needed.
  • Customer Advocacy: Build relationships with customers and turn them into advocates by capturing success stories, testimonials, and feedback.


What we’re looking for:

  • Excellent Communicator: Exceptional written and oral communication skills with the ability to distill complex technical concepts into simple, relatable messages.
  • Analytical Mindset: Strong problem-solving skills and the ability to translate data into actionable insights.
  • Adaptability: Ability to work in a fast-paced, dynamic environment and pivot quickly as market conditions evolve.
  • Self-Starter: Ability to take initiative and thrive in an environment where processes and structures are evolving.
  • Comfortable with Uncertainty: You should be able to navigate through ambiguity and bring clarity where needed.
  • Experience: Previous B2B experience as a Product Marketer, Product Manager, Content Marketer, or Management Consultant with a focus on technology, SaaS, or AI.


Preferred qualifications:

  • 5+ years of experience in product marketing, product management, management consulting, content marketing or related roles.
  • Experience in B2B, AI, SaaS, or technology-driven companies is highly desirable.
  • Proven success in launching and scaling products in a competitive market.
  • Strong analytical skills with proficiency in tools like.


What’s in it for you at DRUID AI:

  • Join our global expansion: Be part of a rapidly expanding tech startup, making an impact on an international scale.
  • Dive into the future of tech: Immerse yourself in our cutting-edge startup culture, constantly pushing boundaries in the industry.
  • Learn from the best: Tap into a wealth of knowledge and expertise, fostering a culture of continuous growth and collaboration; expand your knowledge and skills through tailored workshops and mentorship.
  • Fuel your creativity: Embrace a challenging and fast-growing business where your ideas can spark innovation.
  • Unleash your potential: Thrive in a dynamic, international environment.
  • Collaborate with top talent: Work alongside super smart, friendly, and supportive colleagues who will inspire and motivate you.
  • Your opinion matters: DRUID AI values open and transparent communication.
  • Make a lasting impact: Play an integral role in shaping the future of Conversational Business Applications.

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