Digital Marketing Specialist

4 weeks ago


Denver, United States Robert Half Full time

Robert Half is partnering with a fast-growing real estate company in search of a Digital Marketing Specialist. The ideal candidate comes with 2 - 4+ YOE in Google Ads, and is open and interested in exploring new digital channels and practices including organic social, geofencing, audience segmentation, and end of campaign reporting and analytics. This individual will work collaboratively with the company's web and AI teams, and will be expected to provide both digital strategy as well as hands-on-keys implementation for campaign launches. Comfortability in speaking to both your peers as well as the highest executives in the company on digital marketing efforts and results is critical.

Salary: $60k - $68k/salary, + 10% bonus

Work Style: On-Site 5x/week in the Denver Tech Center

YOE: 2 - 4+ years

Responsibilities

  • Work to develop, implement, track, and optimize custom digital marketing campaigns across digital channels
  • Utilize trend, insights and analytics to optimize digital ads
  • Create digital tracking and weekly analysis reports and communicate results
  • Create tracking of spend by month and property to ensure budget is met
  • Stay on top of emerging marketing technologies
  • Thrive in a dynamic, high volume work environment, while effectively managing changing priorities as needed
  • Work with internal and external teams
  • Collaborate with internal teams to ensure that designs align with the brand image, while also meeting visibility in digital channels

Requirements

  • Associate or bachelor's degree with minimum of 2 years of experience in a digital marketing position
  • General understanding of various digital media platforms, ad serving tools, and best practices (i.e., Google AdWords, PPC, Choozle, Linkedln, Geofencing, Instagram/Facebook etc.)
  • Google Ads Certifications a plus
  • Previous account/project management skills
  • Multi-channel attribution and tracking pixel knowledge a plus.
  • Ability to clearly present design ideas and concepts for campaigns and projects


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