Product Marketing Specialist

3 weeks ago

Denver, United States CareerBuilder Full time

Compensation

Market Point: $83,983

medical, dental, vision, FSA, HSA, AD&D, Life Insurance, STD, LTD, 401(k), casual time off, and 11 paid holidays
The Product Marketing Specialist will reside in Marketing and is responsible for ensuring the innovation and differentiation in Covered's products is clearly and passionately communicated to our business partners and end user consumer customers. They will work closely with our talented Product and Engineering (PEG) team to guarantee market feedback is integrated into product roadmaps. This person will drive excitement and awareness on all product, feature, and benefit marketing messaging and collateral. They will be responsible for providing market critical feedback (Voice of the Customer - VOC) to the Customer Experience Engineering team and will analyze and synthesize all customer feedback and surveys. This person will be responsible for creating marketing programs to launch new products and product functionality in partnership with their B2B and B2C marketing peers.
Position Responsibilities

Collaborate with Product to understand and provide solutions from user experience perspective
Manage a product calendar, scheduling the creation and planned release of each piece of content to align with major and minor product and functionality releases
Conduct market analysis and trend research
Bring awareness to Covered's product(s) through content, determining the type of campaign that needs to be done for each new feature/benefit
Translate technical product details into benefits for Covered's partners and consumers
Deliver marketing intelligence back to the product team
Identify feature benefit as well as conduct competitive analysis
Be a champion of the White Label experience and Covered API tools
Develop product positioning and messaging that resonates with partners and customers as well as differentiates our product from its competitors
Manage surveys to directly collect feedback from the target audience to understand their characteristics, expectations, and requirements and report on surveys closed/won, closed/lost, and abandonment
Other duties as assigned
Experience and Education

Bachelors Degree in Marketing, Communications, or similar field
5+ years experience in a Product Marketing Manager, Brand Manager or similar role
Background in design and copywriting is a plus
Insurance industry experience preferred
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Hubspot, Google Analytics)
Creativity
Analytical mind and strong quantitative skills
Generous with time spent building relationships with team members, partners, and customers
Ability to work independently and as a collaborative member of a team
Must value accountability and dedication to producing an excellent end result
Essential Job Functions

Essential Role Requirements

(Must be able to be performed with or without reasonable accommodation) :
Work Environment:

Denver, CO HQ or Remote
Physical Demands:

Must be able to sit for extended periods of time
Possess visual acuity in order to see a computer
Must possess manual dexterity in order to work on a computer
Must have command of english language to effectively communicate
Must be able to hear clients, partners, and internal staff
Opportunistic travel as may be required

Why Covered?

Covered is innovating the way people shop for insurance. Gone are the days of insurance agents selling you confusing products. It is Covereds goal to make insurance easy to understand and easy to purchase. Were an independent agency - meaning we work with the largest carriers, like Progressive, Travelers, Safeco, Farmers, etc, and can directly sell their policies. We dont sell leads. We hold ourselves to the highest ethical standards and strive to provide a best-in-class user experience. If someone wants to talk to a real human, our highly trained licensed insurance agents help consumers make the best choice for their specific needs.
THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LIST OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE FOR THEIR JOB. DUTIES, RESPONSIBILITIES AND ACTIVITIES MAY CHANGE AT ANY TIME, WITH OR WITHOUT NOTICE.

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