Content Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Madison, United States SuperATV Full time

Are you a passionate content creator with a flair for SEO and leadership skills? SuperATV is seeking a Content Manager to join our dynamic team and lead our content strategy to new heights in the ATV and UTV accessories industry.


About Us

SuperATV is a leading provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide.


Job Description

As our Content Manager, you'll be at the forefront of our content strategy, responsible for creating and overseeing engaging content across various digital platforms. This hands-on role involves leading a team of copywriters, crafting compelling content, and driving our brand's visibility through effective SEO practices.


Key Responsibilities:

  • Develop and execute a comprehensive content strategy aligned with brand goals and SEO objectives.
  • Produce high-quality, audience-centric content for blogs, product listings, and other digital platforms.
  • Mentor and manage a team of copywriters, ensuring consistency and excellence in content production.
  • Conduct keyword research and SEO analysis to optimize content for search engines.
  • Collaborate with the marketing team to align content strategies with broader campaigns.
  • Analyze content performance metrics to drive continuous improvement.
  • Stay updated with industry trends, SEO best practices, and content marketing strategies.


Qualifications:

  • Proficiency in MS Office 365.
  • Exceptional writing and research skills.
  • Ability to work independently and collaboratively in a deadline-driven environment.
  • Proven experience in content creation and management, preferably in ecommerce or off-road industry.
  • Experience leading a team of writers or content creators.
  • Solid understanding of SEO principles, content marketing strategies, and digital analytics.
  • Bachelor’s degree in journalism, English, or related field preferred.


We offer flexible schedules, competitive pay & benefits, and a casual work environment.

Benefits include health, dental, vision, life, 401k, paid-time off, educational assistance, and 10 paid holidays per year.



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