Hydration Solutions Marketing Specialist
4 days ago
About Liquid I.V.
We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V.
for extraordinary hydration.
About the role:
The Associate Brand Manager is responsible for supporting the rest of the Brand Marketing function, overseeing day-to-day operations, key projects/workstreams and ensuring that team members are meeting goals and targets.
This role will be fluent in business performance, a functional hydration category expert, and be a highly organized steward of the brand.
This role will directly report into the Sr. Brand Manager.
Key responsibilities:
- Lead business, category, and competitive data analysis to identify problems, find trends, and develop hypothesis to inform strategy, campaigns, new product pipeline etc.
- Support on project management to enable top-line sufficiency, lead reporting of commercial business performance, and development of accurate POS forecasts for demand planning at the product-line level.
- Responsible for quarterly trend reports (macro trends, micro trends, competitive profense reporting, etc.).
- Collaborate with in-house creative team or agency to develop creative toolkit for evergreen media.
- Partner with CMI on consumer research, analyze consumer insights, translate into recommendations for communication strategy, product claims, new product opportunities, marketing campaigns.
- Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture etc.
- Executional excellence and strong project management of key workstreams designed to grow the top and bottom line, as part of a brand strategy aligned through MLT.
- May be tapped to support high complexity or high-volume projects in partnership with other members of the Brand team.
- Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand's equity and market performance.
- Support execution of disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration (based on scale of workstream).
- Responsible for tracking and updating budget within approved allocation.
- Operate through the lens of DEI and diversity goals.
Requirements:
- 1-3 years of business experience working in a professional environment, with 1+ years of experience working in any of the following areas: retail data analytics, consumer insights, or marketing.
- Internship at a CPG company with demonstrated success, a plus.
- Bachelors' degree in related field, MBA preferred.
- Interest in disruptive marketing and appetite to push boundaries.
- Strong time & project management skills, ability to navigate complexity
- Ability to partner cross-functionally, strong collaboration skills and positive energy.
- Strong communication skills.
- Competency with data analytics, assessing business performance.
- Interest in creative marketing and brand building with a proactive and inventive mindset that is forward thinking.
- Growth mindset and coachable through feedback.
What We Give:
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration
Work Environment:
- Hybrid office environment with flexibility for industry events.
- Travel 20-30% of the time.
Candidates must be authorized to work in the United States without sponsorship.
The expected salary range for this position is $95,000 - $115,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role.
It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required.
It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.
Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company's mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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