Digital Marketing Director
9 hours ago
Position Description:
The Director of Digital Marketing will lead and execute digital marketing strategies to increase engagement, loyalty, and brand presence. This role is pivotal in shaping the company's digital presence, with responsibilities including campaign management, digital content creation, SEO optimization, audience development, digital transformation, and cross-platform engagement strategies. It's a hybrid role that requires a balance of leadership and hands-on marketing execution, including collaborating with internal teams and external partners.
Day-in-the-Life Overview:
- Lead and manage digital marketing campaigns, including social media, email, and influencer campaigns.
- Drive audience segmentation, targeting, content creation, and optimization.
- Leverage data to deliver tailored experiences across digital platforms.
- Collaborate cross-functionally and manage external partners for website updates and digital innovation.
As the Director of Digital Marketing, you will ensure the seamless execution of growth marketing goals, playing a key role in achieving SEO rankings, leads, and digital engagement. Your contribution will be integral to the company's growth and success. Hands-on experience with HTML is a key requirement for this role. While you don't need to be a coder, you should have a solid understanding of HTML to effectively lead and communicate with the digital transformation team.
Must Haves:
- Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
- 5-7 years of experience in a full-service financial institution or similar field; 2 years in a supervisory role.
- Expertise in SEO, WordPress, HTML, social media tools like Sprout Social.
- Experience managing a small team and driving digital strategy transformation.
- Familiarity with banking products, services, and financial regulations.
Years of Experience Expectation:
5-7 years of relevant experience with at least 2 years of leadership.
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