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Digital Marketing Manager

2 months ago

los angeles, United States Kavala Collective Full time

If you are a Digital + Growth Marketing expert who is excited by growth and opportunity - this role is for you We are looking digital and growth marketing director to work hand-in-hand with our Founder to scale Kavala Collective to the next level. This is a role for somebody who is willing to roll their sleeves up, be scrappy and be a team player. This is an extremely exciting time for our small business looking to make the fast steps to scale to our next phase, and looking for our next Digital Marketing Guru to help take us there


Experience in fashion D2C and an interest in activewear + swimwear is a massive bonus


Roles + Responsibilities:


Meta:

  • Own meta ads account
  • Create and run an effective campaign and content strategy to scale the Kavala met account while hitting target KPIs
  • Create ads in platform, manage copywriting, run creative testing and launch winners into broader account
  • Launch new campaigns, manage audiences, optimize media and budgets daily
  • Work directly with founder on strategy across ads account structure, testing, budget and creative assets to achieve KPI goals
  • Manage and deliver creative reports, feedback and briefs for content team
  • Work alongside Founder and Content team to generate high performing assets
  • Maximize efficiency of meta ads by constantly testing creative, audiences, copy, ad types, landing pages, etc. 
  • Meet with inventory team and marketing teams to understand what products should be pushed in ads at what time
  • Become an expert in our industry sector to scale Kavala to the next level


Other Paid Channels:

  • Launch and manage Google Ads, Tik Tok Ads + Shop, Pinterest, etc.


Reporting

  • Utilize Google Analytics, Shopify & paid social platforms to deliver data-driven reports to deliver and discuss with the relevant teams 
  • Make strategic decisions backed by data


Retention

  • Manage Kavala Email Strategy - automated flows, business as usual emails and launch/ promotion emails
  • Manage SMS Strategy
  • Spearhead and manage Kavala Loyalty Program - Spearhead and manage Kavala loyalty program


Your Qualifications:

  • BSc or MSc in Marketing or relevant field
  • A minimum of 4+ years of experience in a similar role ideally for a fashion brand
  • Proficiency in digital marketing channels such as Meta ads, Google Ads, Social Media, EDM marketing, and SEO
  • Demonstrated experience in leading high-performing teams
  • Strategic mindset to competitively position the brand within the market
  • Deep comprehension of customer behaviors and preferences
  • Capability to develop and execute customer-centric marketing strategies comprehensively
  • Strong analytical abilities to assess market trends, competitor activities, and consumer behaviors
  • Effective project management skills to plan, execute, and monitor marketing campaigns and projects
  • Proficient in utilizing marketing automation tools and analytics platforms.
  • Capacity to establish clear expectations, provide constructive feedback, and resolve issues promptly

 

What We Offer:

  • Competitive Salary
  • Lots of gifted Kavala product + heavy staff discounts
  • A small, excited and collaborative team
  • A chance to make a big difference in a small, growing business
  • WFH and travel benefits

 

This is a full-time position that will be a mix of WFH and team meet-ups in LA.