Onsite Digital Marketer
22 hours ago
Company Overview:
Twin Vee PowerCats is known for producing the best-riding boats on the water, offering unmatched stability, performance, and comfort. Twin Vee PowerCats Co., a publicly listed company (NASDAQ: VEEE), based in Fort Pierce, Florida, manufactures Twin Vee PowerCats and AquaSport boats designed for fishing, cruising, and recreational use. Twin Vee, one of the most recognizable brand names in the catamaran sport boat category, is known as the “Best Riding Boats on the Water™” with stable, fuel-efficient, and smooth-riding catamaran hull designs. AquaSport Boats are celebrated for their versatility and durability. With decades of experience designing and manufacturing high-performance boats, we pride ourselves on delivering exceptional products that enhance the boating experience.
We believe that our boats’ performance, quality, and value position us to achieve our goal of increasing our market share and expanding the power catamaran boating market. Twin Vee is committed to innovating and improving its boat models every year, incorporating customer and dealer feedback.
To help build out the next phase of the Company’s trajectory, Twin Vee is now looking to hire an on-site digital marketer for brand awareness and lead generation.
Job Description:
In this role, you'll drive digital marketing strategies that increase brand awareness, engage our audience, and generate high-quality leads for our sales pipeline. We’re looking for an individual who can blend creative vision with analytical expertise to propel our digital presence to new heights.
Key Responsibilities:
- Develop and execute digital marketing campaigns to boost Twin Vee’s online visibility, attract prospects, and convert leads.
- Collaborate with internal teams to optimize and manage the company website, ensuring SEO best practices, content relevance, and user-friendly navigation.
- Collaborate with internal teams to create high-quality content for digital channels, including blogs, social media, email newsletters, and product pages.
- Monitor, analyze, and report on campaign performance metrics, adjusting strategies to maximize lead generation and ROI.
- Utilize tools like Google Analytics, SEO tools, CRM systems, and marketing automation platforms to track campaign effectiveness and provide insightful reports.
- Manage pay-per-click (PPC) and display advertising campaigns.
- Generate engaging social media content that aligns with brand values and appeals to prospective customers.
- Coordinate with sales teams to ensure timely follow-up on leads and alignment between marketing campaigns and sales goals.
- Identify and evaluate emerging trends in digital marketing and social media that align with Twin Vee’s objectives.
- Act as a brand advocate during boat shows, live streams, and other on-site events, driving engagement and capturing leads in real-time.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in digital marketing and lead generation, preferably in the marine or outdoor recreation industry.
- Strong understanding of SEO, SEM, social media marketing, and content strategy.
- Experience with marketing tools such as Google Ads, social media platforms, email marketing systems, and CRM software (e.g., HubSpot).
- Excellent analytical skills, with a track record of measuring and improving campaign performance.
- Ability to multitask, manage priorities, and meet deadlines in a fast-paced environment.
- Strong interpersonal skills, with the ability to collaborate effectively with multiple teams and stakeholders.
- Passion for boating, outdoor recreation, or a genuine interest in Twin Vee’s mission is a plus
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