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Senior Paid Media Specialist
3 months ago
Job Description:
The Senior Paid Media Specialist will effectively manage client's Paid Media campaigns including set up, support, reporting and analysis on projects of various sizes. The candidate is responsible for understanding client goals and expectations, as well as all department deliverables, and must be able to clearly convey and explain paid media best practices to company associates and clients. They should be excited to thrive in an atmosphere of change, innovation, critical thinking, process, humor, results, and success.
Responsibilities:
- Knowledge of Google Ads, Microsoft Ads, LinkedIn/Facebook/Twitter Ads, Display programs
- Set-up, implementation, and management of paid media campaigns in multiple verticals
- Ad copy creation, testing, and optimization
- Budget management and allocation
- Testing of keyword, ad copy, landing page strategies
- Optimize accounts for maximum results and meet client goals (CPL/ROI)
- Reporting, analysis & insights for campaigns via Google Analytics and internal reporting
- systems
- Willing to learn new channels, technologies and methodologies on an ongoing basis
- Participate in cross-functional teams throughout company
- Respond to the day-to-day client requests and questions
- Ensure positive and long-lasting relationships with both clients and internal teams
- Continue to drive innovation and creative ideas to maximize results month in and month out (a campaign is never truly optimized)
- Desire to learn and understand other areas of Digital Marketing and ability to independently research and learn
Requirements:
- Minimum of 4+ years Paid Media Marketing experience
- International Paid Media Experience
- Proven success in managing Paid Media campaigns
- Experience with Web analytics and reporting
- Experience in SEO is a plus but at least and understanding of SEO concepts is required
- Results oriented
- Intermediate to advanced Excel (google sheets) skills
- Extreme attention to detail is mandatory
- Demonstrated verbal and written communication skills
- Ability to effectively multi-task / highly organized / time management skills
- Work independently under pressure, meet deadlines, manage several projects simultaneously and set priorities with minimal supervision
- Problem Solving - ability to quickly solve problems in a fast paced environment
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
