Senior Marketing Program Manager

2 weeks ago


Lehi, United States Naviron Full time

Naviron is pleased to partner with a growing M&A firm that acquires and builds SaaS companies. They're growing and looking for a Sr. Marketing Programs Manager to own the strategy, management, and performance of marketing programs for their portfolio companies.


**This is a hybrid position, candidates must be located in Lehi, Utah or surrounding areas.**


How you'll contribute:


  • Managing primarily to new name and account growth bookings targets, create marketing mix consisting of lead generation, pipeline acceleration, cross-sell/upsell, loyalty and retention, and nurturing campaigns.
  • Design a comprehensive program marketing strategy that activates targeted segments, positioning, messaging/themes, touchpoint opportunities within the lifecycle, and forecasts return on marketing investment.
  • Track and measure all marketing investments and analyze campaign results, identify gaps, and optimize marketing efforts to meet strategic objectives.
  • Assist with hiring and development of team members.
  • Execute customer loyalty, retention, cross-sell/upsell, and win-back programs.
  • Work with the systems enablement, product marketing, and outside agencies in support of marketing execution.
  • Build and execute marketing programs that support industry events and conferences.
  • Provide weekly, monthly, and quarterly marketing performance reporting.


What you have:


  • Bachelor's degree in marketing or related discipline
  • 5-10 years of relevant B2B SaaS experience in marketing.
  • 1-2 years of experience managing a small team.
  • Marketing automation experience (Hubspot, SF Marketing Cloud, Marketo, or Eloqua preferred)
  • Deep understanding of marketing campaign methodologies and principles. (Familiarity with Sirius Decisions or Pragmatic Marketing methodologies is preferred.)
  • Excellent creative copy skills with demonstrated ability to write successfully for the web, social or ads.
  • Familiarity with conversion analytics, tracking methodologies, and a passion for data-driven reporting.
  • Proficient in managing and reporting marketing findings from systems like Google Analytics, Google Adwords, SEMrush etc.
  • Ability to be flexible and successful within a fast-paced and goal-driven environment.


Compensation:


  • $80-100K base salary (DOE) + bonus
  • Full benefits


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