Marketing Analyst
1 week ago
Job Title: Digital Marketing Analyst
Location: Lehi, UT 84043 (Hybrid)
Duration: 12 months
Contract Type: W2 only
Pay Rate: $35.21/Hour
Project Details
- The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Client’s account-based initiatives.
- This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
Responsibilities
- Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
- Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
- Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered
- Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
- Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs
Required Skills
- Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
- Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
- Experience with SQL and Advanced Excel knowledge
- Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
- Highly entrepreneurial and able to operate independently with minimal direction
- 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
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