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Marketing Manager

2 months ago

Johns Creek, United States Zywie, Inc. Full time

SUMMARY: Founded in 2014, Zywie Healthcare is a wearable, remote cardiac monitoring company. Zywie’s system uniquely provides lightweight, easy-to-use devices that increase patient compliance without sacrificing clinical outcomes. Zywie offers the world’s smallest wearable heart monitor, which is not only water-resistant but can also live-transmit every heartbeat to the cloud for analysis. Combining a low-profile, easy-to-wear patch with the ability to analyze a patient’s EKGs in near real-time enhances patient compliance and enables healthcare professionals to make actionable clinical decisions on their patients’ health within minutes.

 

We’re looking for a Marketing Manager who understands the full scope of the cardiovascular and wearables space. The Marketing Manager is a multi-functional role with a primary responsibility to drive executional excellence through marketing programs that promote service and product adoption. The ideal candidate has a strong understanding of the cardiology landscape with a talent for creating content and effective communication channels. This role will also work alongside the sales department to help with the planning and management of product messaging, training programs and customer engagement events such as tradeshows and symposiums.

 

DUTIES AND RESPONSIBILITIES:


  • Multi-channel content creation.
  • Translate strategic messaging into effective and compelling content across various customer-facing marketing assets, ensuring consistency and alignment with overall marketing goals.
  • Take a proactive role in creating and refining a diverse range of customer-facing marketing materials, including but not limited to digital and printed collateral, sales aids, website content, social media posts, and product brochures.
  • Assist in planning and management of new product launches.
  • Leverage creativity and market insights to tailor content for different channels, optimizing each piece to resonate with target audiences and enhance overall brand communication.
  • Quality assurance and compliance.
  • Support conference events, symposiums, trade shows, and industry scientific sessions through pre-event planning and in-person attendance as needed.
  • Collaborate closely with cross-functional teams (sales, sales training, regulatory, R&D, etc.) to facilitate content creation, review, alignment and approval.
  • Learn and understand the heart-monitoring industry and Zywie operational process.
  • Work cross-functionally with various Zywie departments.

 

QUALIFICATIONS:


  • 3 or more years of successful marketing experience (B2B, medical device, etc.).
  • Bachelor's degree (in Business or Life Sciences).
  • Acute attention to detail and strong ability to work in project-based setting.
  • Comfortable to thrive in ambiguous environments.
  • Ability to work with minimal supervision.
  • Service-oriented and responsive mindset.
  • Commitment to excellence and high standards.
  • Excellent written and oral communication skills.
  • Adept at managing multiple projects concurrently without sacrificing quality.
  • Possess a strong passion and curiosity about the healthcare space.
  • Proficient on Microsoft Office.
  • Experience in marketing, product, or brand management.

 

COMPETENCIES:


  • Business Acumen – Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals. 
  • Strategic Thinking – Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  • Quality Management – Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
  • Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
  • Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.


PHYSICAL DEMANDS AND WORK ENVIRONMENT:


  • Frequent standing, walking, sitting.
  • Continuous review computer screen, data, reports, etc.
  • Occasional travel to conferences, meetings, etc.
  • Frequent verbal communication.

 

Benefits:


  • Health Insurance
  • PTO and Holidays
  • 401(K)
  • Life Insurance
  • AD & D Insurance

 

 

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Zywie is an Equal Opportunity Employer. Zywie does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.