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Associate Director, Digital Investment
3 months ago
Job Description Company Description
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands.
By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.
We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry.
And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview:
Lead a team of dedicated digital specialists in the vertical pillar areas of contextual digital display, including cross-device, PC, and mobile advertising.
Role Objectives:
Lead a team of dedicated specialists across social, video, mobile and content areas and collaborate closely with category leads (Planning Directors and Planning Associate Directors)
Ensure team has the digital expertise to design the link between fluid contact choices and platforms to create experiences
Educate, push, and drive innovation among teams in key vertical areas
Actively advise and consult category teams in the development of digital strategies and ideas
Project manage up and down, funnel workload, meet project timelines, and develop plans from beginning to end (brief to strategy to negotiation to activation)
Identify and create training and development opportunities for the broader teams to ensure digital expertise
Drive development and implementation of best practices
Develop robust case studies leveraging both internal and external examples to highlight work
Understand addressability and targeting application in all digital platforms
Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams
Build partnerships and relationships in the search, mobile, and social media space with publishers and service / technology providers
Qualifications
5+ years of experience within Media
Buying/Investment/Planning
Fluent in digital planning and activation (integrated, traditional campaign experience is a plus)
Strong client facing experience
Strong quantitative skills, including analytical abilities and math proficiency
Solid verbal and written communication skills
Technical proficiency, particularly with the following tools:
Prisma, Mediaocean, MBOX
Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
Excel, Word, PowerPoint
Critical thinking and problem-solving abilities
Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure
Detail oriented and able to produce accurate work
Leadership skills
Additional Information
This is a hybrid role, requiring three days in-office each week.
If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contactAll your information will be kept confidential according to EEO guidelines.
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