Director of Marketing

6 days ago

Miami, Florida, United States ExtendMyTeam Full time
Job DescriptionJob Description

The Director of Marketing will play a vital role in leading the marketing team to develop our brand-building campaigns, driving awareness with new audience and conversion and affinity among existing customers. The Director of Marketing will guide strategy and see it through to execution, developing strategic approach, identifying creative and media tactics to execute on those strategic plans, taking campaigns to market end to end. The ideal candidate will be a strategic brand builder with the ability to think and activate creatively, roll their sleeves up to execute and provide leadership to creative and cross-functional partners. Responsibilities to include:

  • Determine the marketing narrative and strategy based in sound strategic and cultural insights, aligned to and pushing forward the brand's market-leading position.
  • Lead the marketing planning process that results in groundbreaking marketing activation, driving cross-functional and leadership alignment.
  • Support in the long-term brand goals while generating business results in the short term, based on department KPIs of brand awareness, earned and owned media impact.
  • Guide the creative development of projects from ideation to completion, briefing creatives, keeping leadership up to date and presenting work succinctly and professionally.
  • Own brand guidelines and ensure consistency of brand design, brand experience, and tone of voice across all channels
  • Prepare and present ideas in a way that excites and inspires leadership, the working teams, and cross-functional partners
  • Partner with Brand Management team to create go-to-market strategies for new launches and products
  • Determine strategy for each marketing channel and work with marketing team to execute and drive measurable results
  • Stay up to date on market trends, technologies, competitors, trade partners, consumer trends, market size and channels of distribution and present key trends internally
  • Be the brand's biggest cheerleader – serving as the brand guardian and key steward of brand standards
  • Be a force for positivity, with an entrepreneurial spirit, and a fast and enthusiastic adopter
  • Other projects as assigned

What You Will Need

  • Bachelor's Degree in Marketing, Business, or related field
  • 8-10 years of marketing communications & strategy experience in an agency setting or consumer-facing company
  • A consistent track record of planning and executing integrated marketing campaigns
  • Strong cross-functional, creative and agency management experience, with the ability to take a brand strategy and bring it to life across multiple consumer touchpoints
  • A strategic yet entrepreneurial thinker with excellent writing and presentation skills
  • Ability to think on your feet, problem solve and work in a fast-paced environment in which requirements & priorities constantly change
  • Excellent written and verbal communication
  • Strong organizational and multitasking skills with high attention to detail
  • Collaborative problem solver
  • A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

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