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digital content manager

3 months ago

Laredo, Texas, United States Gray Television Full time

About Gray Television:


Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence.

Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.


About KGNS:


KGNS TV's market dominance begins with a prime offering of NBC, CBS, ABC, CW, and Telemundo affiliations; and a delivery of daily newscasts across multiple broadcasts and digital streams including desktop and mobile.

KGNS TV, the area's leading news broadcaster is located in the Laredo, Texas Metropolitan area and serves a combined population of over 790,000 (seven hundred ninety thousand) on the South Texas and US/Mexico border.

The area consisting of Webb, Zapata, Dimmit, LaSalle, Maverick, Zavala, Frio, Duval, and Jim Hogg counties; and Nuevo Laredo, Tamaulipas, Mexico is geographically poised for success between two nations.

A thriving and dynamic area for all things news, the Laredo Metro area houses a diverse economy that is often immune to economic anomalies experienced by the rest of the country.

Touted the number 1 (one) inland port on the US/Mexico border and diverse in her economy, whether it be ranching, agriculture, international trade, healthcare, education, retail, manufacturing or oil/gas, Laredo and our sister cities offer a wide range of industries to foster a consistently healthy economy.

Laredo's population is a diverse blend of ethnicities with a median age of 27 (twenty-seven).

Her young and vibrant energy lends itself to a history that offers entertainment, a wide array of eateries, and a cultural immersion in a unique experience that can only be held by the romance of this U.S.

/ Mexico border culture.


A home to many successful broadcasters, KGNS TV has a reputation for preparing reporters, producers, and anchors for their next move, which includes moves to larger metro markets.

On the sales and marketing side, training in integrated marketing techniques is one of the reasons our team continues to thrive.

The KGNS TV family is one where integrity, ethics, and personal growth are fostered. After all, it's always sunny in Laredo, Texas.

Job Summary/Description:


The DCM leads digital teams and is a newsroom manager who understands good storytelling in both the digital and broadcast worlds.

The DCM collaborates with station management on planning, coaching and execution.

In addition, the DCM oversees daily operations on web, mobile, social and OTT and should have the vision for new systems and the ability to execute that vision in the constantly evolving world of local news.

We're looking for an aggressive leader who will always represent all things digital. The DCM collaborates with Sales and Marketing by providing metrics of performance for all station products and accounts.

Duties/Responsibilities include (but not limited to):

  • Collaborate with other news managers on strategies for the digital department.
  • Understand and execute ethical, responsible news judgment.
  • Oversee all digital platforms including web, mobile, live streaming, and all social platforms including Facebook and YouTube.
  • Write stories, and create social media posts, app alerts, and related content.
  • Foster a digital news culture that focuses on urgency, journalism, and collaboration.
  • Help lead news staff, providing insight, guidance, managerial feedback, and reporter script approvals.
  • Be excellent in developing all newsroom staffers for spelling and grammar perfection.
  • Must be an idea leader in the development and expansion of CTV (OTT) efforts at the station.
  • Collaborate with Sales & Marketing departments by providing timely metrics and performance reports.

Qualifications/Requirements:

  • Solid understanding of web publishing software. Demonstrated experience developing and publishing news stories. Educational background in either journalism or communications. Some leadership experience is required.
  • A successful candidate should be familiar with editing videos, creating social media graphics, and writing for web and broadcast. Clear news judgment is required. Demonstrated experience developing and publishing news stories.
  • Knowledge of AP Style is recommended. Solid understanding of digital analytics, industry trends, and social media strategy. An educational background in either journalism or communications is preferred and previous leadership experience is required.
  • English language dominant, with some command or understanding of Spanish is preferred, but not required
Come join our dynamic team, go , you may type in the job title, station call letters, or click on
"apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-serviceportal)

KGNS/Gray Television, Inc. is a drug-free company

Additional Info:


Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to the first workday.