Director Paid Media
2 weeks ago
Director Paid Media
Frankfort ,
Kentucky
Apply Now
Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague.
A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. Its an opportunity to do something meaningful, each and every day. Its having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve.
If you are someone who is driven to make a difference, who enjoys a challenge and above all, if youre someone who cares, theres a place for you here.
Join us and contribute to Sedgwick being a great place to work.Great Place to Work
Most Loved Workplace
Director Paid Media
PRIMARY PURPOSE
:
Directs data-driven digital and social paid media in support of lead generation or talent acquisition efforts, applies deep analysis to optimize campaigns, and builds strong relationships with internal and external partners.
ESSENTIAL FUNCTIONS and RESPONSIBILITIESPlans and implements data-driven paid media strategies that align with overall marketing objectives and business goals.
Purchases digital, including search and social media, in support of lead generation or talent acquisition efforts.
Analyzes and translates campaign performance data insights into actionable recommendations; deploys A/B tests and performs analytics to optimize campaigns.
Partners with external media platforms, such as Meta, Google, and LinkedIn, to stay updated on ad products and best practices.
Establishes and communicates best practices for digital and social asset creation to internal stakeholders.Participates as needed in customer segmentation and targeting initiatives with leadership.
Stays ahead of industry trends and identifies new opportunities to leverage emerging technologies and platforms.
Builds and maintains strong relationships with key media partners and vendors.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
Performs other duties as assigned.
Travel as required.
QUALIFICATIONS
Education & Licensing
Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.
Experience
Ten (10) years of related experience, to include deep familiarity with paid search, digital and social media buying in house or at a known digital agency, or equivalent combination of education and experience required.
Skills & KnowledgeSolid understanding of emerging ad tech trends
Ability to navigate the ad tech space including programmatic buying, data management platforms, and advanced targeting techniques
Excellent oral and written communication skills, including presentation skills
PC literate, including Microsoft Office products
Analytical and interpretive skills
Strong organizational skills
Excellent interpersonal skills
Ability to create and complete comprehensive, accurate and constructive written reports
Ability to work in a team environment
Ability to meet or exceed Performance Competencies
WORK ENVIRONMENT
When applicable and appropriate, consideration will be given to reasonable accommodations.
Mental
:
Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines
Physical
:
Computer keyboarding, travel as required
Auditory/Visual
:
Hearing, vision and talking
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description.
They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience.
You may be just the right candidate for this or other roles.Taking care of people is at the heart of everything we do. Caring counts
Sedgwick is a leading global provider of technology-enabled risk, benefits and integrated business solutions.
Every day, in every time zone, the most well-known and respected organizations place their trust in us to help their employees regain health and productivity, guide their consumers through the claims process, protect their brand and minimize business interruptions.
Our more than 30,000 colleagues across 80 countries embrace our shared purpose and values as they demonstrate what it means to work for an organization committed to doing the right thing one where caring counts.
Watch this video to learn more about us. )#J-18808-Ljbffr
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