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Director, Lifecycle Marketing

3 months ago

Charlotte, North Carolina, United States TIAA Full time
Client Marketing
The role of Client Marketing involves strategically executing campaigns and marketing initiatives to attract, develop, and retain clients. Through various methods such as client segmentation, marketing automation, and digital strategies, this position focuses on delivering high-quality leads to the sales team.

Key Responsibilities and Duties
  • Executes Go-To-Market strategy, develops campaigns, and implements deliverables.
  • Builds strong relationships and collaborates with the sales team and business partners.
  • Contributes to audience segmentation journey mapping by identifying gaps, pain points, and opportunities for improvement.
  • Leads campaign planning and execution in collaboration with Sales and marketing departments.
  • Manages departmental KPIs aligned with business objectives.
  • Provides tailored marketing support in coordination with other marketing areas.
Educational Requirements
  • University Degree Preferred
Work Experience
  • Minimum 5 years; Preferred 7+ years
Physical Requirements
  • Physical Requirements: Sedentary Work
Career Level
8IC

Required Qualifications:

  • 5+ years marketing experience in financial services, specifically retirement services

Preferred Qualifications:

  • 7+ years marketing experience in financial services, particularly retirement services
  • Experience in B2B Lifecycle and Always On marketing campaigns
  • Experience with Plan Sponsors and Consultants
  • Ability to foster cross-functional relationships
  • Demonstrated analytical mindset and innovative thinking

Anticipated Posting End Date:

Base Pay Range: $99,400/yr. - $160,000/yr.

Actual salary may vary based on experience, role tenure, internal peers' salaries, performance, business sector, and location. Additionally, the compensation package may include incentives tied to performance.

Company Overview

TIAA is a key financial services provider in academic, research, medical, cultural, and government sectors offering a range of solutions such as investing, banking, advice, and retirement services.

Benefits and Total Rewards

The organization prioritizes financial well-being for clients and employees, offering comprehensive Total Rewards to enhance their lives. Benefits include retirement plans and competitive health and wellness offerings. For more information on benefits, refer to our Benefits Summary.

Equal Opportunity

As an Equal Opportunity/Affirmative Action Employer, we welcome all applicants without regard to age, race, gender, religion, disability, or any other protected status.

Learn more about Equal Opportunity Law here.