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Supervisor, Content

3 months ago

Burbank California, United States Publicis Imagine Full time
Job Description

Overview:


Lead a team responsible for the development and production of branded projects for multiple accounts and change the way brand messaging is delivered to consumers to meet and exceed client business objectives.

Drive content expertise and work closely within a team dedicated to specific product categories.


The role requires a person who is passionate about media, content, creative, production, and the details that go into taking a program concept from ideation to implementation.


Role Objectives:

Strategic Entertainment Marketing:
From Concept to Execution

Develop targeted marketing programs to deliver clients' goals and objectives which includes: responding to client requests for proposals, providing idea generation, recommending appropriate marketing programs, partners and media outlets, securing client approval, negotiating deals, and formulating appropriate budgets and timelines

Interface with the marketplace to build partnerships and relationships with key content developers, publishers, and vendors

Oversee a team, providing guidance and support to foster growth and creative thinking

Trend-spotting & Creative Thinking

Identify consumer trends and think originally about client's industry in conjunction with client's brands

Understand consumer trends relevant to specific brand categories (e.g. food trends)

Maintain knowledge of industry news and developments, conduct brainstorms for a variety of brand teams, and apply entertainment solutions to marketing needs

Team Player

Work in a fast-paced environment with a diverse group of individuals, client accounts, vendors/partners and liaise between buying, planning, and the creative community

Guide programs through legal process and ensure all deliverables meet agency and client legal requirements

Oversee a variety of projects simultaneously and be a supportive player on other teams' projects

Develop ownership of an assigned client category; understand brand goals, create a development plan and provide updates to manager, clients, and peers

Supervise producers in delivery of status reports, timelines, budgets, meeting summaries, and case studies