Sr Paid Social Media Buyer

1 week ago

Fort Lauderdale, Florida, United States PrismHR Full time

Sr Paid Social Media Buyer

Growing Advertisement Agency is hiring a Paid Social / Social Media Buyer to place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others. The Social Media Buyer should have a strong foundation in planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the Ad Platforms team, and will report to the Senior Manager, Paid Social.

Responsibilities:

Create and manage direct response and branding campaigns across various social platforms

Analyze campaign specs (budget, creative, audience targets, timing, KPIs, etc.) and provide feedback to clients on most effective tactics and strategies.

Optimize media campaigns towards performance objectives and KPIs

Analyze campaign data and develop tactics and strategies to optimize spend, while scaling spend and improving performance

Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate campaign goals and unique needs

Attend in-person meetings with clients, and communicate ICONs social media capabilities and benefits as needed

Analyze key metrics and modify strategy as needed

Compile and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement to present to clients as well as internal teams.

Stay current on the latest trends and developments in social media

Requirements:

3-5 years of experience in paid social media, either agency or client in-house

Strong communication skills, with ability to speak comfortably in front of clients; explain complex concepts

Ability to analyze social media metrics; and optimize media accordingly

Strong understanding of social platform algorithms, optimization levers, and ad products

Strong analytical skills, focusing on media performance and achieving results

Assist in educating and training new team members in paid social strategy, creation, implementation and reporting

Detail-oriented with strong project management skills. Ability to handle multiple projects with ease, prioritizing when necessary

Experience developing testing structures and compiling client-facing deliverables based on performance

Intermediate Excel skills

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