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Marketing Associate

3 months ago

Holland, Michigan, United States Worksighted Full time
Job Title: Marketing Assistant at Worksighted

Company: Worksighted is a relationship-driven Managed Service Provider (MSP) for IT Services based in Michigan, where we are passionate about helping people do their best work.

We are excited about our growth over recent years, expanding our remote employment opportunities and technology support services across the country. We are currently looking to fill multiple positions to keep up with this growth and would love to share more about Worksighted.


Who We Are:
At Worksighted, we are a dynamic team that values hard work and having fun. We understand the importance of our core values and the dedication we bring to our work every day. Joining us means being a unique piece of the puzzle and a superhero in your own way. We offer essential benefits like health insurance, company-paid short-term disability, engaging events, and fun wellness challenges, because we believe in working hard, having a great time, and prioritizing our people the most.

If you have a knack for marketing and storytelling, enjoy making an impact with your ideas, and want to contribute to making Worksighted the preferred managed service provider for businesses locally and beyond, we want to hear from you.

Who You Are:

  • Hold a bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Have 3 to 5 years of experience in B2B marketing, preferably in IT services, technology, or software industries.
  • Proven track record in successful marketing campaigns, driving brand awareness, lead generation, and revenue growth.
  • Strong understanding of digital marketing principles and tactics such as SEO, SEM, social media, email marketing, and more.
  • Creative thinker with problem-solving skills, focused on innovation and continuous improvement.
  • Collaborative team player eager to learn and grow.
  • Excellent written and verbal communication skills with the ability to create compelling marketing content for various audiences and channels.
  • Organized, detail-oriented, and capable of managing multiple projects.
  • Customer-centric mindset with proactive and resourceful approach to tasks.

What You're Accountable For:

  • Collaborating on integrated marketing campaigns across different channels like digital, social media, email, and events.
  • Conducting market research and competitive analysis to shape marketing strategies.
  • Creating engaging marketing content to showcase expertise in IT management services.
  • Guiding vendors and optimizing digital marketing channels for traffic and conversions.
  • Aligning marketing efforts with business goals, driving lead generation and revenue growth.
  • Planning and executing promotional events and activities to enhance brand visibility.
  • Monitoring key marketing metrics to optimize strategies and results.
  • Staying updated on marketing trends and sharing expertise within the team for improvement.
  • Handling administrative tasks like maintaining databases and scheduling meetings.
  • Performing any other duties as required by the Company.

What You'll Use:
MS Office Suite
Canva/Adobe Suite
Google Analytics
Marketing CRM (e.g. HubSpot)
CRM Systems (e.g. Salesforce)

Why You'll Love Worksighted:
  • Competitive benefits package including medical, dental, and vision insurance.
  • Generous compensation package with a quarterly bonus program.
  • Paid time off for vacations, sick time, personal days, and birthday holiday.
  • Employee wellness initiatives like wellness stipend and healthy snacks.
  • Monthly cell phone stipend.
  • Open and collaborative work environment with engaging activities.
  • Comprehensive onboarding program and continuous performance management.
  • Discover more about our team values and experience on our website or Instagram @Worksighted.