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Channel Marketing Specialist

3 months ago

Oak Creek, Wisconsin, United States The Master Lock Company Full time

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here:

Job Description

The Channel Marketing Specialist supports the planning and execution of channel-specific marketing tactics to achieve P&L objectives. You will be executing channel-specific marketing strategies, planning marketing campaigns, tradeshows and managing marketing communications. You will be skilled at working on cross-functional teams including Category Management, Finance, Digital, Sales, Brand Development, and Brand Execution. The ideal candidate is a service-oriented, motivated, passionate, creative, and collaborative individual who has an understanding of distribution channels, wide marketing experience, tradeshow management experience, and strong project management skills with a keen eye for attention to detail.

Working Conditions

This role is designated as a hybrid role which includes working in-office at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in Oak Creek, Wisconsin to foster better collaboration, connection, and innovation.

Occasional travel required (up to 35%).

Responsibilities

  • In partnership with brand execution team, plan & execute customer events and tradeshow experience for both retail and commercial sales channels.
  • Manage 3rd party tradeshow partners, including occasional travel to setup show properties to ensure flawless execution.
  • Partner with brand execution team to ensure development of digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.
  • Collaborate with Category Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
  • Support the development of the retail channel marketing strategy. Influence, and align with sales colleagues, key internal business partners, and other cross-functional teams
  • Understand business unit P&L objectives to make sound go-to-market recommendations in order to drive top and bottom-line growth.
  • Collaborate with sales, product marketing, and brand execution teams to support:
  • Merchandising development & execution
  • Customer line reviews
  • Presentations and training delivery on new and existing products
  • Development and production of marketing communications efforts such as programs and promotions, collateral materials, videos, photography, packaging, digital assets, copy writing, etc.
  • Provide input to brand and print, digital, video & merchandising messaging and ensure they align with the overall channel strategy and drive the best possible consumer experience
  • Determine platforms to ensure sales team has modern marketing tools & techniques to enable sales
  • Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
  • Lead cross-functional planning to ensure alignment and preparedness across multiple stakeholders delivering on time and on-quality work
  • Create, execute and measure marketing programs to support the growth and expansion of the companys brands, products and services.
  • Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing tactics.
  • Continuous improvement were looking for someone to evaluate current ways of working, explore alternatives, and recommend & implement better tools to elevate team capabilities.

Qualifications

  • Bachelors degree in Marketing, Business or related field.
  • Background in B2B and B2C a plus.
  • Minimum of three to five years of sales, product management, or marketing experience required. Experience within the Consumer/Durable Goods industry preferred.
  • Demonstrated ability to influence, collaborate and build trust.
  • Demonstrated solid analytical and budget management skills
  • Demonstrated ability to communicate effectively with all levels of the business.
  • Strong resilience to find solutions; independent thinking and problem-solving.
  • Growth mindset demonstrated ability, and desire to rapidly learn.
  • Experience managing agency partners preferred.
  • Ability to prioritize and manage multiple initiatives with limited guidance
  • Deadline-oriented with the ability to prioritize tasks and manage time effectively.
  • Proficiency with Microsoft Office Suite

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.