Director, Email

2 weeks ago

Dublin, California, United States Tailored Brands Inc Full time
Tailored Brands, Inc.


is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S.

and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of

Men's Wearhouse, Jos. A. Bank, Men's Wearhouse and Tux, and K&G Fashion.

Our Canadian stores are operated under the brand name of

Moores

in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments.

We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement.


We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing.

If you want to make a difference, be part of a great team and grow, you might be a perfect fit.

About the Job

We currently have an exciting opportunity for a Director, Email & SMS Marketing

to join our Marketing team.


This individual will lead retention and lifecycle marketing strategies that build customer relationships and increase customer activity in our stores and on our websites.

The Director will lead and motivate a high-performing team responsible for our email and SMS channels.

Execution in these channels includes marketing, triggered and lead-nurturing communication in support of our rental and retail business for our four banners.

What You'll Do | Key Accountabilities

Develop and execute strategies that maximize store and web traffic and drive revenue through retention and promotional marketing programs-

Leverage data insights and analytics to define and build audience segmentation and direct marketing strategies-

Develop journeys that align with our customer relationship objectives and enhance the customer experience-

Develop email channel optimization capabilities and tactics to improve the efficiency and effectiveness of our customer communication-


Design and implement testing strategies to understand customer behavior including deeper understanding of creative and messaging preferences and engagement drivers.

Translate test results into future strategies-

Define, build and manage plans and forecasts to deliver on business goals. Align channel budgets accordingly and continually monitor to optimize ROI-

Collaborate closely with Marketing Strategy, Acquisition Media and CRM teams to align targeted customer strategies and communication as part of our integrated marketing efforts-

Be the channel expert and monitor industry trends to identify new strategies, tools and vendors to help improve technologies and capabilities-

Leverage automation tools across our site and marketing channels to improve customer relevance and campaign effectiveness-

Improve processes to drive production efficiencies, streamline tasks and free up time for innovation and testing-

Partner with our Marketing Technology team to define and implement enabling technologies- Manage team of direct reports, providing direction, coaching and overall support that align and inspire the team collectively to deliver on our business goals

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