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Marketing & Communications Manager
3 months ago
Any FC office (subject to availability in relation to working pattern/blended working arrangements) with occasional travel and overnight stays required for the role.
Job summary
Never has there been a more important time for trees, woodlands, and forests to help tackle the climate emergency and provide a much-needed sanctuary for people and wildlife.
We aim to at least treble tree planting rates in England by the end of this Parliament, reflecting England's contribution to meeting the UK's overall target of planting 30,000 hectares per year by the end of this Parliament.
This acceleration in current planting rates in England will contribute to meeting the net-zero by 2050 ambitions, and to meeting government's wider environmental targets.
The Department for the Environment, Food & Rural Affairs (Defra) and the Forestry Commission have set up a joint Nature for Climate Fund (NCF) tree programme for England to support the forestry sector, landowners and communities in the delivery of these ambitions.
Sector capacity
Planting on public land
planting on private land
Promotion and engagement
If you are passionate about the role of trees, woodlands, and forestry in creating a better future for England, and want to play a key part in that, we want to hear from you.
By joining the Forestry Commission, you will become part of a team of passionate, committed colleagues, and be able to build on a wealth of expertise to take this ambitious work forward.
You will be able to make your mark by helping the Forestry Commission to transform how we work together and reach new stakeholders.
The purpose of this role is to lead Forest Services' (FS) marketing and external communication strategies and systems across woodland creation and woodland management, boosting our external engagement, collaborating with stakeholders, raising awareness of trees and woodlands, and driving behaviour change.
Job Description
You will:
Campaigns and communications
Develop and deliver the marketing and communications strategy, in line with agreed timelines and outcomes.
Oversee the strategic planning and effective implementation of a minimum of three multi-channel campaigns per year.
Manage input into Defra-led announcements and communications plans, and oversee implementation and delivery of all related activity.
Oversee all external operational and promotional communications activity to customers, working closely with the regional teams, Defra Communications teams, grants and regulations, and policy teams.
Take a lead on any media opportunities, working with the Defra press office and comms teams.Review and copy-edit all communications produced within the team, and ensure all communications are on message and on brand.
Use audience insight to inform strategic communications and campaigns. Ensure target audience profiles are maintained and kept up to date.
Seek innovative opportunities to explore new online/offline channels.
Manage national support for regional marketing and engagement teams, ensuring they have the support they need to deliver regional plans.
Oversee all nationally-led but regionally-delivered projects and lead generation activities.Events
Oversee national event management, and manage support for regional P&E events. Manage join-up with wider Defra Group for event attendance.
Stakeholder engagement
Oversee delivery of the national stakeholder engagement strategy, working with the Stakeholder Engagement Lead on key partners and projects. Ensure join-up with regional stakeholder engagement activity where required.
Systems
Own CRM system and email marketing platform, ensuring effective running of the systems, active reporting, and clear processes, support and training in place, working with the Marketing & Communications Leads.
Team
Oversee relationships with external marketing providers, ensuring any work is kept within budget and to deadlines.
Actively monitor and report on performance, to promote continual evidence-based improvement.
Ensure efficient processes are in place to facilitate smooth working within the wider Marketing, Communications & Engagement (MC&E) team and wider FS.
Directly manage three direct reports (two Marketing & Communications Leads and one Stakeholder Engagement Lead) and the wider sub-team of four.
Provide marketing and communications advice and expertise for wider FS.Work closely with the Content & Digital Manager and Internal Engagement Manager to deliver joint MC&E activity, and act as a joint lead for national incidents where required.
Build strong working relationships with marketing and communications colleagues in Defra Group, Forestry England and Forest Research to share activity and best practice, and deliver joint projects.
Person specificationWith a thorough knowledge of marketing and communications, you will have:
Demonstrable experience of full breadth of marketing activities and channels, including managing successful marketing campaigns.
Experience of using a range of marketing tools and platforms, including a CRM system, and working with external marketing providers.
Exceptional communication skills.Excellent project management skills, able to work to tight deadlines and prioritise workload.
Experience of tailoring promotional activities for a range of audiences.
Strong interpersonal skills, able to build and maintain effective working relationships.
Experience of collaborating with external partners and stakeholders.
Highly organised, with a high level of attention to detail.
Experience of event management.
Solid understanding of latest marketing trends and best practice.
Flexible and agile approach, able to adapt to changing circumstances and problem solve.
Behaviours
We'll assess you against these behaviours during the selection process:
Communicating and Influencing
Managing a Quality Service
Delivering at Pace
Leadership
Benefits
Alongside your salary of £43,311, Forestry Commission contributes £11,738 towards you being a member of the Civil Service Defined Benefit Pension scheme.
A Civil Service pension.
A range of family friendly benefits.
An environment with flexible working options.
Learning and development tailored to your role.
A culture which promotes a diverse and inclusive work environment.
A range of wellbeing benefits including discounted Civil Service Healthcare, access to an Employee Assistance Programme 24/7, Bike to Work Scheme, plus many more.
25 days annual leave, with 1 additional day for each years' service up to 5 years (pro rata), plus 10.5 bank holidays/privilege days (pro rata).
Ability to buy or sell 5 days annual leave.3 days volunteering per year (pro rata).
We aim to provide a great place to work, whichever location you work from. Blended working forms part of our flexible and inclusive approach to future ways of working.
It is an informal arrangement which gives you the option to work some of the week from home, and some of the week from our Forestry Commission workplaces, subject to role requirements, business needs, and regular review.
Informal blended working arrangements will be available as agreed with the line manager. Further information will be available for candidates invited to interview.Things you need to know
Selection process details
This vacancy is using Success Profiles (opens in a new window) , and will assess your Behaviours, Strengths and Experience.
A tailored CV setting out your career history, with key responsibilities and achievements. Please ensure you have provided reasons for any gaps within the last two years.
The CV will be split into 3 parts and requests:
Job History, Previous Skills/Experience, and Full Qualification Details.
A personal statement – in no more than 750 words showing how you meet the essential criteria outlined in the Person Specification.
At interview, you will be assessed against Behaviours, Strengths and Experience.We will require successful applicants to prepare a short presentation – details of which will be sent out following the sift.
Indicative timeline:
Shortlisting to take place the week commencing the 30th October.
Interviews to be carried out the week commencing 6th November.
Dates may be subject to change.
We will be conducting online interviews with the use of Microsoft Teams or equivalent online communication methods. Candidates would therefore require access to a computer and internet at interview stage.
Further Information
A reserve list may be held for a period of 12 months from which further appointments can be made.
Any move to Forestry Commission from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre- stating the job reference number in the subject heading.
New entrants are expected to join on the minimum of the pay band.
Where a role has been identified as one which falls under the scope of the Public Sector English Language Requirements, within Part 7 of the Immigration Act 2016, it is essential that applicants should have the ability to converse at ease with members of the public and provide advice in accurate spoken English.
This role can be worked either part time or full time.
Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.
The Forestry Commission is actively working to reduce the carbon emission of official travel and applicants should be aware of the broad principles which are being applied to reduce carbon emissions to less than 50gCO2/kmTravel options include:
Use of private car:
some Officers chose to use their private car and receive payment for the miles they drive on official business.
To register your car from 1 April 2022 it must emit less than 115gCO2/km if you wish to use it for official travel and claim mileage.
These emission level requirements will reduce to 100gCO2 by 26/27, 80gCO2 by 27/87, 60gCO2by 28/29, 50gCO2by 29/30.At the point where a car already registered reaches the CO2 limit, it can be driven for 2 more years for business mileage.
Use of CAPES (lease)Cars:
after an employee has successfully completed their probation they can opt for a CAPES car. All CAPES cars must emit less than 50gCO2/km.
Reasonable Adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
Contact Government Recruitment Service via as soon as possible before the closing date to discuss your needs.
Complete the "Assistance required" section in the "Additional requirements" page of your application form to tell us what changes or help you might need further on in the recruitment process.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality Requirements
This job is broadly open to the following groups:
UK nationals
nationals of the Republic of Ireland
nationals of Commonwealth countries who have the right to work in the UK
nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window) .
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window) .
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Contact point for applicants
Job contact :
Name :
FS Recruitment
Email :
Recruitment team
Email :
Further information
Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners' Recruitment Principles.
If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.
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