Programmatic Demand Generation Manager

1 week ago

New York, New York, United States The New York Times Full time
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Job Description

About the Role

The role of a Demand Generation Manager will increase growth of NYT programmatic revenue by being the daily contact with Programmatic agencies, accounts, and Direct Brands. You will support the Ad Department in programmatic conversations and questions, and address platform related issues and help launch new Programmatic monetization pathways and deals. You will report to Senior Director, Ad Monetization.

This is a hybrid position, based in our New York City headquarters. You will report to the office in-person 3 or more days per week and can choose to work remotely the other days.

Responsibilities:
  • Be a subject matter expert and programmatic sales specialist for the NYT portfolio, including our proprietary ad products and formats.
  • Partner with the Sales and Client Success team to help assist and recommend programmatic inventory and targeting solutions.
  • Present on Programmatic offerings and pitch clients on NYT's full Audio, Games, Cooking, Core News, and The Athletic's portfolio.
  • Support the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.
  • Be an internal expert on programmatic business trends, new technologies and best practices.
  • Focus on informing all partners on the opportunities around header bidding, price rules, and deal capabilities.
Basic Qualifications:
  • 2+ years experience in digital advertising or media
  • 1+ years working with ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs)
  • Experience presenting to Agencies and partners
  • Experience with reporting & data visualization tools such as; Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify or Google Data Studio
  • Experience in the ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)
  • Ability to pivot and prioritize projects
Preferred Qualifications:
  • Bachelor's degree
  • Enthusiasm for New York Times suite of products including NYT Cooking, Games, Wirecutter, The Athletic, and NYT Core.
The annual base pay range for this role is between $110,000.00 and $120,

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.

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