Head of Demand Partner Strategy

4 weeks ago

New York, New York, United States Comcast Advertising Full time

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
As the Head of Demand Partner Strategy, you will be pivotal in sculpting and expanding strategic relationships with our demand-side partners, specifically the center of excellence within major agency holding companies, independent agencies, and in-house marketing teams. This role demands a leader with a robust background in advertising technology, particularly within programmatic sales and the Connected TV (CTV) streaming ecosystem. Your expertise will directly influence our negotiation strategies, educational initiatives for stakeholders, and the financial justifications of our partnerships.
Job Description
Key Responsibilities:

  • Lead the development and maintenance of strategic relationships with the center of excellence at major agency holding companies, independent agencies, and in-house marketing teams.
  • Craft and execute negotiation strategies that enhance partnership value and align with FreeWheel's offerings.
  • Proactively identify opportunities for new partnerships and strengthen existing relationships to enhance profitability and operational efficiency.
  • Serve as the subject matter expert on programmatic sales and CTV streaming, advising internal teams, demand and publisher partners on best practices and innovative approaches.
  • Design and implement educational sessions for both internal stakeholders and external clients to enhance understanding and effective use of our technology solutions.
  • Conduct detailed financial analysis to model the economic impact of potential and existing partnerships, advocating for decisions that maximize long-term revenue.
  • Represent FreeWheel at industry events and conferences, enhancing the company's profile and staying ahead of market trends.


Qualifications:

  • Minimum of 10 years' experience in the advertising technology industry, with a strong focus on programmatic sales and CTV ecosystems.
  • Demonstrated ability to develop and execute strategy within complex digital advertising environments.
  • Exceptional negotiation and presentation skills, capable of effectively managing complex sales cycles.
  • Strong analytical skills with a proven ability to influence cross-functional teams.
  • Previous experience managing key client relationships and large-scale projects.
  • Bachelor's degree in Business, Marketing, or a related field. An MBA or relevant advanced degree is highly preferred.


Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years

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