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Lead Growth Marketing Manager

1 month ago

Tallahassee, Florida, United States MCCI Full time

MCCi is a premier provider of intelligent business process automation solutions, and a trusted partner to over 1,600 organizations across state and local government, education, and select commercial entities throughout North America. Through our JustFOIA and GovBuilt software platforms, and as the world's largest Laserfiche solution provider, we prioritize service. Our solutions suite and commitment to client delight enable us to positively impact the lives of our clients and those they serve.

The Lead Growth Marketing Manager is responsible for the overall success of account-based marketing campaigns. They are accountable for planning and executing campaigns. They work closely with sales and marketing teams to ensure alignment, create customized marketing emails/strategies for target accounts, and track and measure the effectiveness of initiatives. The top priority for this role is to increase marketing-qualified leads for prospecting, new customer acquisition and existing customer cross-selling campaigns. They are responsible for driving growth in acquisition channels such as webinars, events, email campaigns, SEM, content syndication, ABM, industry partnerships, and more. A successful candidate is someone that works fast, loves technology, is friendly and ready to hit the ground running

What you'll do:


• Increase marketing-qualified leads for existing client cross-selling and net new campaigns


• Responsible for the overall success of ABM and cross-sell campaigns


• Collaborate with Sales to create customized marketing emails/strategies for target accounts


• Track and measure KPIs and effectiveness of ABM and cross-sell initiatives


• Optimize marketing automation (HubSpot) and lead nurturing through email and sequencing


• Monitor, track, and communicate campaign performance, from leads through opportunities and closed deals

What you'll need to be successful:


• Bachelor's degree in marketing or a marketing-related field preferred; equivalent work experience in lieu of a degree


• Minimum of five (5) years of experience in marketing, marketing automation/lead generation or sales for B2B or B2G


• Minimum of three (3) years of experience with digital content/campaign development tools and marketing automation platforms (e.g., HubSpot), as well as lead generation in a B2B environment


• Minimum of two (2) years of experience working in ConnectWise, Salesforce, or a similar CRM tool


• Proven ability to manage/execute concurrent projects in a fast-paced, collaborative environment


• Strong analytical skills with a data-driven mindset, attention to detail, and organizational skills


• Energetic, results-oriented approach with a strong sense of accountability


• Proficiency with Microsoft Office tools (e.g., PowerPoint, Excel, Outlook, etc.)


• Strong written, verbal, and presentation skills


• Intellectual curiosity

What you can expect from us:

We really ARE more than a company We have a passion for growth and hitting goals, but we want to do it together as a team and enjoy the ride as we go.

WE ARE APPROACHABLE.

Want to talk to a member of management or leadership, walk up and say hi.

WE TRUST YOU.

We don't have a million rules because we believe you will embrace our Culture Code and make good decisions.

WE EMBRACE TECHNOLOGY

We love it, sell it, support it, use it, and need it.

WE DRESS COMFORTABLY.

We need you to work hard, not wear a tie.

WE ARE KIND.

Being kind, forgiving, empathetic, and respectful can change your life and everyone around you.

WE ENJOY OUR TEAM.

Use your webcam, collaborate, build relationships, and recognize others for doing a great job. You work a lot; make the most of your time here.

WE VIRTUALIZE EVERYTHING.

We strive for 100% inclusion of our remote teammates.

MCCi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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