Media Strategy Director

1 week ago


London, Kentucky, United States dentsu X Full time
Introduction


Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.


dentsuX is an important part of our world-class offering — an integrated marketing agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights.

In a saturated media agencies' market, dentsu X helps brands create memorable, personalised marketing solutions that meet rapidly changing consumer demands to deliver 'Experience Beyond Exposure.' Across the world dentsu X works hand in hand with clients' other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups.

These clients include Jaguar Land Rover, LVMH, Kao Corporation and Netflix.

We're hiring for a Strategy Director as part of dentsu X in London

Purpose of the Role


To support the Senior Strategy Partner on the client to develop brilliant solutions for a key client in the agency with and elevate the role of comms and media in the business agenda.

Additionally, this role would also work as a 'bridge' between group and market teams across client and Carat organisations.

Key Responsibilities


Helping develop responses & guidance to strategic briefs from global clients to ensure best in class thinking & global consistency.

Forging strong relationships with global clients, understanding the key issues facing their business.

Ensuring deep consumer understanding as a starting point for all brief responses.

Enabling / delivering client's brand ambitions through deeper human insights, better communication design & more effective implementation.


Being vocal and collaborative with clients (having an informed opinion), driving thought pieces on the changing landscape and the role of Carat within an integrated communication mix.


Developing recommendations on market clustering and portfolio prioritization based on existing planning framework and improving / enhancing it where needed.

Leveraging econometrics, business analytics and past campaign / competitive learnings to develop, refine and deliver media implementation guidelines.


Driving excellent and appropriate use of insights & planning tools on client briefs to drive business outcome focussed planning across media ecosystem.


Developing of creative ideas, media partnerships and innovations based on the communications strategy, and working with various Dentsu specialisms & teams.

Building a strong relationship with key clients / stakeholders, ensuring good TRR scores.

Qualifications + Skills

5+ Years experience within Media with deep knowledge of media and communications planning tools and processes.


Experience developing marketing and communications strategies for multi market clients, with a proven ability to marshal multiple countries behind your strategies, driving consistency with local nuances.


Excellent ability and proven track record of working with clients at a senior level to advise on the strategic direction of their communications and its ability to deliver business value.

Ability to work with multiple stakeholders across companies, cultures, and countries to drive your agenda through influence.

Strong skills in persuasion and selling of your ideas and strategies to new and existing clients.

Skilled in mentoring and developing individuals from a wide variety of disciplines, culture, and backgrounds.

Strong understanding of the role of media in delivering business value for modern brands

Cultural awareness, analytical skills, and relentless curiosity


Deep working knowledge of insight & planning tools and a proven ability to bring insights to bear to develop communications strategies.

Strong understanding of multiple sources for market, consumer, and media intelligence

Proven record in identification and development of insights, measurement, and evaluation projects

What we offer

is a permanent role.


teams are based in our London office and operate under flexible working arrangements and are in the office Wednesdays and Thursdays.

well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity


Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so.

For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities.

This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.


We are happy to discuss flexible and agile approaches to working for all our roles – we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

As part of Dentsu Group Inc.

we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC).

Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.


Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

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