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Brand Activation Manager

3 months ago

Columbia, Missouri, United States Advantage Solutions Full time
Exciting Opportunity as NUTRL Brand Activation Manager (BAM)

Employment Type: Full Time

Duration: 10 weeks

Location: COLUMBIA, MO

About the Company: Join our renowned Anheuser-Busch family, a hub of creativity and dedication to excellence. We are looking for a dynamic and strategic Brand Activation Manager to elevate the presence of the NUTRL brand in COLUMBIA, MO, driving sales and enhancing consumer engagement. As a key member of our team, you will play a vital role in ensuring NUTRL's competitive edge through a national sampling initiative. By spearheading weekly on-premise and off-premise sampling events in strategic accounts, you will make a significant impact. If you are driven by results and enthusiasm, this position offers an exciting opportunity. Partner with us at Advantage, a leading and fast-growing company propelled by revolutionary visions and an inventive ethos.

Key Responsibilities:

  • Strategize and implement activation tactics to achieve sales and brand goals.
  • Cultivate and uphold strong ties with key partners and the local distributor.
  • Promote brand initiatives to target accounts.
  • Oversee the planning and execution of brand activities, sponsorships, and promotions.
  • Supervise all facets of the Brand Ambassador unit, including recruitment, training, event coordination, and analysis.
  • Provide direction to the Brand Ambassador team to ensure synergy with organizational aims.
  • Assess event outcomes, metrics, and overall success.
  • Manage local budgeting and financial reporting.
  • Conduct preparatory work and confirmations for sampling programs.
  • Manage local assets to equip Brand Ambassadors adequately for events.
  • Monitor event implementation to meet brand objectives.
  • Deliver program results accurately and punctually.
  • Stay informed on local nightlife, events, and alcohol regulations.

Preferred Qualifications:

  • Minimum age requirement of 21 years.
  • Possession of a valid driver's license and reliable transportation due to job demands.
  • Access to a computer with Microsoft Office and internet connectivity at home.
  • Smartphone for communication/reporting during fieldwork.
  • Flexibility to work beyond 40 hours weekly, including evenings and weekends.
  • Background in beverage industry or distribution for 2 years.
  • Prior involvement in event planning, team management, brand promotion, and collaboration with distributors.
  • Proficiency in Excel and PowerPoint is a plus.
  • Strong verbal and written communication skills.
  • Professional attitude and diligent work ethic.
  • Effective leadership and organizational capabilities to meet weekly targets.

Perks We Offer:

  • Attractive salary package.
  • Monthly auto & tech support allowance.
  • Promising prospects for professional growth and advancement at Anheuser-Busch.

This Position Will Be Available Until Filled