Marketing Coordinator

1 week ago


Salt Lake, Utah, United States Baxter Boo Full time

SUMMARY

A growing multi-brand company is seeking a motivated and creative Marketing Coordinator to join our team.

The ideal candidate will possess a strong understanding of digital marketing strategies, proficiency in graphic design, and possess excellent communication skills.

You will collaborate closely with sales and other cross-functional teams to execute and optimize marketing campaigns that engage our target audience and drive business growth.


RESPONSIBILITIES

  • Assist in the planning, execution, and monitoring of integrated marketing campaigns across various channels, including email, social media, paid advertising, and content marketing.
  • Create and deploy marketing materials such as graphics, videos, print, and copywriting. Must be proficient in graphic design.
  • Develop, design, and execute email marketing campaigns, including drafting and creating content, creating segments, and scheduling deployments.
  • Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvement.
  • Collect and analyze marketing campaign data to measure performance, identify trends, and provide actionable insights for continuous improvement
  • Prepare regular reports summarizing key performance indicators and campaign results for presentation to the team and management

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Minimum 5 to 7 years of experience in digital marketing, preferably in e-commerce and search engine optimization (SEO)
  • Digital marketing agency experience preferred, but not required
  • Proficiency in social media platforms, email marketing tools such as Klaviyo, and content management systems
  • Proficiency in e-commerce platforms, such as, Big Commerce, Shopify, and Wordpress
  • Working knowledge of HTML and CSS
  • Proficiency in Adobe Creative Suite, Google Suite, Microsoft Office
  • Strong written and verbal communication skills, with a keen eye for details
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Creative thinking and the ability to brainstorm innovative marketing ideas
  • Self-motivated, organized, and able to manage multiple projects simultaneously
*

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PAY & BENEFITS

Competitive Pay & Benefits, including:
Health Insurance

Paid Time Off

Dental and Vision Insurance

Flexible Spending Account

401(K)

Employee Assistance Programs

Life Insurance

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