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Marketing & Communications Manager

3 months ago

Marietta, Georgia, United States Georgia Dental Association Full time


The Georgia Dental Association (GDA) is seeking a Marketing & Communications Manager to execute internal and external marketing and communications strategies for the Georgia Dental Association, its foundation, and its subsidiaries.

The role requires an efficient and resourceful individual with excellent communication and project management skills. The ideal candidate would be experienced in copywriting/editing, collateral development, and digital content management. Graphic design required.
The Georgia Dental Association (GDA) is a 150-year-old organization with more than 3,700 members. Our mission is to help our member dentists succeed.

GDA has multiple subsidiary organizations, including an insurance agency (health, business, and personal lines), foundation, PAC, and Dental Supply Company.

Learn more about GDA by visiting

.

Description of Primary Responsibilities:
Develop and direct marketing communications strategies to generate revenue and offset dues through Association's for-profit subsidiaries.

Serve as marketing advisor to Association staff and utilize all communications and marketing channels, including social media, to market an integrated plan.

Provides email marketing support for associations, subsidiaries, and districts
Collaborates with internal staff on upcoming projects and events to develop a content calendar
Develop and edit collateral to ensure adherence to branding guidelines
Coordinate design and printing projects with outside vendors
Investigate new marketing tactics and trends
Responsible for website UX and copy updates
Lead content generation for website; contribute content to organizations' magazines, e-news, and other platforms
Supports productivity of sales staff through the development of marketing collateral
Analyzes and reports on marketing ROI
Collaborates with the association's partners and sponsors to forward marketing initiatives

Qualifications:
Graduated from an accredited college or university with a degree in marketing/communications or related field or combination of education and relevant work experience
Ability to manage multiple projects and prioritize workload
Able to move programs/projects along efficiently and meet deadlines
Demonstrates attention to detail, flexibility and independence
Interacts professionally with internal staff and external volunteer leadership
Experience with website content management systems
Proficient in Microsoft Office, Adobe Creative Suite, Google Analytics, email marketing software such as Constant Contact, photography and podcast editing software, such as Audacity
Ability to write for multiple audiences and formats
Association experience a plus

Compensation/Benefits:
Base salary commensurate with experience + bonuses based on personal and organizational achievements
Generous benefits package including, but not limited to:

insurance with premium paid for employee/spouse/child(ren)
401(k) with employer match
dental benefits
short/long-term disability

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