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Growth Marketing Manager

3 months ago

Virginia Beach, Virginia, United States ADS Full time
ADS, Inc.

began more than 20 years ago by outfitting Navy SEALS with quality dive equipment, and today we're proud to manage 3,000 supplier partnerships and over 50,000 products.

Please watch this video to learn more about ADS Inc

Job Title:
Growth Marketing Manager

Job Location:
ADS Headquarters (Virginia Beach, VA) NOT REMOTE

Job Summary:
ADS is looking for an experienced marketer with a strategic, creative, mindset to drive growth at our mission-driven organization.

ADS' commitment to active military personnel, veterans, their families, and the communities they serve drives each member of the ADS team.

We're proud to operate as a united front geared to find the best products and supply them in the most efficient manner.

The ideal candidate is a well-versed marketer and has a proven track record of executing and implementing growth strategies in the defense industry including but not limited to social media, SEO, and content creation.

As Growth Marketing Manager, you'll make an impact by expanding our company's digital footprint and brand awareness.

In this role, you will play a pivotal role in shaping our company's growth trajectory, utilizing your marketing expertise to identify and seize new opportunities, reach untapped markets, and strengthen our position as a leader in the defense sector.


RESPONSIBILITIES

Strategy and Planning:
Design and implement creative marketing strategies to disseminate content; Identify, evaluate, execute, and measure marketing campaigns that drive sales pipeline, optimize demand funnel velocity, and raise brand awareness
Orchestrate digital content strategies across all online platforms, while managing content marketing

Brand Development and Positioning:
Gain and maintain a working knowledge of ADS's target markets, customer personas, product and service offerings, and value proposition
Work closely with internal and external stakeholders to develop an editorial calendar, and ensure deadlines are met; Manage a team of external resources to ensure brand cohesion

Content Management:
Create, edit, proofread, and improve existing content; Support internal stakeholders including Events, Sales, and Supplier relationship teams in their content development needs
Organize and lead relationships with third-party providers; Review all content and provide feedback to ensure the final product meets company goals

Social Media/SEO:
Manage Social Media channels including calendar and content; measure
Optimize ADS's online presence through SEO, digital advertising, paid social, and other integrated campaigns

Analysis and Budget Management:


Oversee, analyze, and report on the effectiveness of marketing campaigns to better optimize spend and performance, draw insights & make data-driven decisions; and allocate resources to initiatives that deliver the highest return on investment.


Requirements:
Data-driven and highly analytical; Bachelor's degree in relevant field
5+ years professional experience, 3+ of experience B2B/B2G marketing in defense industry
Strong knowledge of defense industry trends, and customer needs
Track record of leading and executing successful marketing initiatives that include social campaigns, content marketing, and website optimization
Excellent communication and writing skills; Strong proofreading, editing, project management, and organizational skills
Hands-on experience in digital marketing tools and platforms
Ability to thrive in a constantly changing, fast-paced environment, with the flexibility to adapt to changing priorities and manage ambiguities

Please note:
ADS may be subject to mandatory employment-related COVID-19 vaccination requirements.

Therefore, to the extent any such mandates apply, covered employees may be required to provide adequate documentation of full vaccination against COVID-19, unless otherwise qualified for legal medical or religious accommodation.

ADS believes that a diverse work environment leads to bigger thinking and more creative solutions to our customers' problems, and we are proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identification, national origin, or any other legally protected characteristic.

We strive to represent our community with a workforce diverse in gender and ethnicity. We actively seek out veterans and the disabled for opportunities at ADS.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities


The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

41 CFR c)
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