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Senior Digital Marketing Account Manager

3 months ago

Gilbert, Arizona, United States The Ladders Full time
We're looking for someone to champion client relationships, be proactive with new opportunities, and create an amazing experience for our client partnerships.

The Senior Digital Marketing Account Manager position will maintain (and grow) a list of happy, well-cared-for clients in the home services space (HVAC, Plumbing, Security & more). In this position, you are the primary point of contact, representing our team and company. You will be required to learn your clients' businesses, ensure we are exceeding their goals related to our work, and executing our brand commitment.

Purpose:

To maintain and grow relationships with current clients. You will also assist our sales effort by working with inbound leads as needed and developing strategic plans for potential clients.

Roles & Responsibilities:
  • Relationships & Partnerships
    Obsesses over creating a great experience for our clients, prospects, and partners. Beyond executing campaigns, their responsibility extends to understanding the client's business objectives, goals, and unique challenges. By maintaining open lines of communication, the account manager ensures that the client's expectations are not only met but exceeded. This involves regular check-ins, progress updates, and transparent reporting on key performance indicators.
  • Strategy
    Creates and drives strategic emphasis where none previously existed. Specifically, this position will proactively recommend digital marketing strategies to improve a client's overall marketing effort across paid, earned, and owned digital media.
  • Collaboration
    This position works with a client team and project managers to understand our sales forecast and team bandwidth, and uses this data to guide customer expectations.
  • Marketing
    Collaborates with the sales and marketing team to craft case studies and other sales collateral to meet or exceed sales goals.
  • Communication
    This position is the primary communication point for clients and internal staff. This person frequently leads presentations, develops and vets client strategy, writes and manages scopes of work, and owns the day-to-day of the client relationship.
  • Prospecting
    Has a clear understanding of our ideal client, and our core services and is always looking for client opportunities. This position is resourceful and observant at mining our team's network for strong connections and opportunities to explore, as well as creating new connections through his or her personal network.
Key Attributes:
  • Digital Savvy
    You must be able to talk the talk and walk the walk with digital best practices. While you will not be executing the tactics for our clients, you will be required to package and manage the execution of the strategy. You'll work closely with different digital departments (Paid Search, Content, SEO, etc.) to achieve our client's goals.
  • Resourceful
    You see opportunities wherever they might arise, and use all tools at their disposal in order to take advantage of opportunities, with an eye towards keeping our pipeline full and converting leads.
  • Organized
    You are effective at organizing details for a wide variety of tasks, such as responding to inbound sales inquiries, managing our CRM and coordinating client meetings.
  • Professional
    You are able to tactfully work through client objections/concerns regarding costs, budgets, and selling strategies. Additionally, the person must have excellent written and verbal communication skills, including opportunity negotiations.
Requirements:
  • 3-5 years of digital marketing account management experience.
  • Strong technical proficiency with project management and CRM systems.
  • Solid understanding of internet marketing services including website development, search marketing, and content marketing. Direct experience is preferred in executing website projects and development.
  • Flex position, in-office, and remote requirements. Expected to travel for meetings (annual visits, ABRs, etc), and socialize with clients. 10%-15% off-site travel may be required.
  • Excellent written and verbal communication skills, including negotiation experience.
  • Ability to work cooperatively with peers, managers, and other organizations.
  • Proven ability to work under pressure.
  • Problem solver who takes initiative to get things done; an enthusiastic go-getter
Benefits:

Some of the benefits of becoming part of our family include:
  • 401k Plan with employer matching
  • Medical, dental, vision, disability & life insurance coverage
  • In-office libations & "nourishment"
  • Flexible work schedule
  • 4-day (32 hour) work weeks during designated dates throughout the year
  • Quarterly whole-office team building events
  • Top-of-the-line technology to get work done
  • An amazing facility to work from
Rocket's Hiring Process:

You don't marry someone you just met (unless you're a Disney princess). You go on some dates and get to know each other. You bring them home to meet the family.

That's how we view the hiring process.

When you join our team, you're joining our family. So when you apply, prepare for a courtship. The process can sometimes seem a little cumbersome and even lengthy because that's how much we care about ourselves and you, as a potential fit. But if you do get the job, we'll do our best to make sure it's one you'll never want to leave.

*Please note this is not a commission-based position.

ONLY CANDIDATES FROM THE U.S.A. WILL BE CONSIDERED