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Growth Marketing Strategist

2 months ago

Gilbert, Arizona, United States Kinective Full time

Job Type: Full-time

Description: Are you ready to join a pioneering FinTech transformation provider? Kinective is at the forefront of software and technology innovation, reshaping the banking landscape by unlocking new opportunities.

Our proven software solutions are setting a new standard for consumer interactions with banks and credit unions by integrating essential technologies that enhance customer service.

We are seeking a motivated Growth Marketing Strategist who is enthusiastic about designing, organizing, and executing high-impact demand generation initiatives that foster pipeline expansion across diverse channels.

The Growth Marketing Strategist will be an integral part of our Marketing team, reporting directly to the Marketing Operations Director.

What are we looking for?

  • Bachelor's degree in Marketing, Business, or a related field
  • Over 5 years of experience in digital marketing, account-based marketing (ABM), growth/demand generation, or content marketing
  • More than 4 years of experience with marketing automation tools (Hubspot, Salesforce, Marketo, etc.)
  • Proven track record in developing and managing lead generation strategies, including strategic direction, successful execution, and insightful reporting
  • Expertise in funnel metrics and strategies to enhance the generation of qualified leads and accelerate opportunity and pipeline velocity
  • Strong understanding of end-to-end campaign development, execution, and measurement
  • Ability to analyze data, extract insights, and implement actionable changes
  • Experience in conversion optimization analysis and strategies
  • Familiarity with inbound marketing, content marketing, and paid media marketing techniques

What will your day look like?

You will lead the strategy and execution of demand-generation campaigns.

Your role will be crucial in driving growth for both prospects and customers across existing and new business segments through multiple channels.

You will play a key role in creating engaging assets that resonate with our audience and contribute to meaningful growth through various campaigns and thought leadership initiatives.

Above all, you will be an expert in understanding our buyer's journey and crafting content that appeals to our target market. You will thrive in a fast-growing yet established company.

Your responsibilities will include:

  • Managing our comprehensive demand generation campaign strategy and programs through collaboration with cross-functional teams, including sales, product, and partner teams
  • Shaping the strategic direction for our target audiences
  • Developing, planning, and executing integrated marketing strategies across various tactics, including journey mapping, campaign development, content mapping, nurturing, events, and programs to ensure a consistent customer experience across all channels
  • Collaborating with the creative team to provide campaign concepts and deliverables for full-funnel, multi-channel campaigns
  • Monitoring sales funnel activity and making recommendations to address coverage gaps, working closely with the sales team on targeted campaigns and effective follow-up
  • Analyzing performance, making recommendations, and executing optimizations across digital and social channels and assets
  • Overseeing our paid media strategy and managing external agencies

What does life at Kinective look like?

At Kinective, we believe in creating a vibrant work environment that balances hard work with enjoyment. Imagine being part of a team that continuously strives to build an inspiring workplace and develop solutions that genuinely address client needs. Our culture encourages team members to take initiative, values integrity, and promotes trust and respect in all our operations. We are committed to fostering personal development, mentoring colleagues, and promoting from within to provide our team members with opportunities to grow alongside us.

How will your success be supported?

You will benefit from an exceptional marketing team that produces in-house content and engages with over 60,000 prospects bi-weekly. Our market-proven products align with industry needs, and you will have access to product subject matter experts with deep technical knowledge.

Kinective is an equal opportunity employer. All applicants will be considered for employment regardless of color, race, religion, disability, sex, sexual orientation, gender identity, age, national origin, veteran status, or any other characteristic protected by Federal, State, and/or local law.

Please note that this role does not currently offer sponsorship opportunities.