Marketing Administrator

2 weeks ago

East Chicago, Indiana, United States PENN Entertainment, Inc. Full time
WE'RE CHANGING ENTERTAINMENT. COME JOIN US.

We're always looking for talent that believes in having fun.

At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced.

You'll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun.

You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more

WE LOVE OUR WORK.

The following and other duties may be assigned as necessary:

  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
  • Supports and administers operational goals and monitors achievements of performance and profit objectives.
  • Assists with managing database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.

Advertising:

  • Coordinate marketing support services to include advertising, public relations, and internal departments.
  • Supports the development of press releases and media correspondence in relation to marketing programs or property advertising.

Promotions:

  • Organizes and executes the regularly scheduled entertainment acts for all performances on property.
  • Monitors calendar for promotions at the property following the strategy of the promotions department.
  • Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies.

Direct Mail/CRM:

  • Responsible for verifying offers and ensures accuracy for market distribution.
  • Executes offers for campaigns and pushes them to customer database for distribution.
  • Assists with creation, management, and execution of CRM campaign events.
  • Ensures CRM marketing campaigns are delivered on time and on budget.
  • Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.

Special Events:

  • Coordinate and track, as needed, groups responding to special and VIP party events. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used.
BRING US YOUR BEST.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

  • Associate Degree (A.A.) in Marketing, Finance, or related field; or one to two years' experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. Must have at least one year of Marketing campaign and/or data base experience required. Supervisory experience required.
  • Must have the ability to drive results and be proactive when working on tasks.
  • Must have knowledge of customer retention, product, and marketing acumen.
  • Must have excellent verbal and written communication skills.
STAY IN THE GAME. FOLLOW US.


We've grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET and theScore Bet Sportsbook and Casino.

Being an industry leader means more than being a purveyor of fun.

We are also committed to values like diversity and sustainability - for our community, our team members, our vendors, and our planet.

We're changing entertainment. Follow us.

Equal Opportunity Employer

STARTING SALARY
$35,000, depending on experience.

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