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Growth Marketing Manager
2 months ago
Description:
• Lead performance creative ideation with a firm grasp on the testing process & results reporting
• Work closely with creative agencies to ensure we produce resonant creatives across all performance channels - that are both on-brand and deliver excellent KPIs.
• Lead, drive and refine team processes
• Creatively iterate on channel strategy including ongoing hypothesis formation and calendar building
• Key contributor to ASO testing roadmap and analysis
• Collaborate with broader marketing team to develop the on-going event strategy including sponsorship logistics, pre-show promotional campaigns, managing vendor relationships, planning onsite ancillary events, and overseeing post-event follow up (i.e., post-event KPI and debrief readouts, measurement of marketing programs)
• Responsible for administrative work pre-event and onsite coordination, including maintaining event calendars, event reports and other key documents
• Collaborate cross-functionally with product, tech, and ops teams.
Additional Skills & Qualifications:
• Min of 5 yrs. of digital marketing and product marketing experience, preferably in apps, gaming, or entertainment with a drive for crafting brand image and consumer engagements
• 3+ years in event or field marketing a plus / preferred.
• Preferred SaaS/tech industry experience with an understanding of B2C marketing
• Experience in the automobile industry is a plus but not required
• Experience working with mass IP entertainment brands: film, TV, toy, or game brands is a plus but not required
• Ability to work closely and collaborate cross-functionally with Ops, Product, and Tech
• Coordinate, manage, and execute multiple events concurrently
• Experience educating, developing, and partnering with individuals at a variety of levels
• Strong experience in developing/driving impactful creative campaigns and excellent creative and aesthetic judgment
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
