Director of Enrollment Marketing
5 days ago
DESCRIPTION:
The Director of Enrollment Marketing is crucial in supporting undergraduate and graduate marketing, admissions, and recruitment efforts. This includes developing, managing, coordinating, and assessing various marketing communications, such as email campaigns, publications, direct mail, social media, Slate, and online digital marketing initiatives.
The Director is primarily responsible for all communications throughout the enrollment process, from initial outreach to yield and enrollment. This involves creating original content for communications, acting as the main point of contact for vendors, and developing an innovative and effective marketing strategy for enrollment activities.
Collaboration is key for this position. The Director works closely with the Director of Recruitment, Enrollment Technology, Graduate and Transfer Admissions, and the Director of International Admissions. The position also partners and collaborates with the Executive Director of Marketing for the College to ensure the comprehensive enrollment marketing plan is fully implemented and aligned with institutional marketing strategies.
Ultimately, this role supports the mission and strategic goals of York College by attracting qualified students and enhancing awareness of our programs.
OUTCOME:
Essential Functions
Planning and Supervision (30%)
Create original copy for a wide variety of organizational email communications using up-to-date best practices in email communication strategies.Coordinate and execute email communications for undergraduate and graduate admissions, as well as oversee and consult on email communications and deployment strategies for other enrollment areas.Edit email and other existing copy as needed to adapt to email formats and accurately proof all work to adhere to the York College communication standards style guide, and brand guidelines.Develop email campaigns and distribution lists for all marketing email communications and consult on usage and creation of lists for other organizational units as necessary.Monitor and report on opt-outs, hard bounces, and other issues related to email list management.Use the Enrollment CRM platform (Slate) to graphically produce all forms of marketing and admissions emails from the College; consult on email design and branding guidelines for other emails produced for the organization, as necessary.Ongoing training from and partnership with staff in Institutional Marketing regarding the college’s brand presentation and guidelines, logo usage, and editorial style guideDigital Admissions Search Marketing (20%)
Curate content, provide creative direction, and serve as a liaison between outside vendors and internal staff to establish digital marketing campaigns (paid and organic). Develop and maintain external enrollment search sites and directories to ensure content is updated and optimized.Maintain web content and active social media presence in collaboration with the Institutional Marketing team.Publications and Print/Direct Mail Communications (15%)
Develop new publications and strengthen current printed and digital materials from creation through fruition.Manage admissions publication inventory.Coordinate design, printing, and mailing of admissions printed communications in line with the institutional brand standards.Partner with graduate program coordinators and offices to assist with collateral materials and strengthening brandReporting and Analysis (10%)
Generate monthly reports to track ROI on activities related to the admissions funnel.Competitive evaluation and analysis of competitive marketing activitiesAssist with the development, maintenance, and coordination of marketing and communications calendarsAdditional Duties and Responsibilities: (5%)
Participate in weekly departmental and supervisor meetings as requiredAssist Office of Enrollment Management with outreach, recruitment, and admissions events, as needed Other duties as assignedExperience and Education RequiredA bachelor’s degree is required, a Master’s degree preferred, in a field related to enrollment, communications, public relations, and/or marketing.Five years of experience in marketing and/or enrollment management, including creating content (copy, images, template building) for online marketing and campaigns in a higher education setting.Required Skills and QualificationsExcellent planning, organizational, and managerial skillsExcellent knowledge of Microsoft Office productsKnowledge of Admissions/marketing conceptsAbility to relate effectively with students, faculty, staff, and administrationStrong oral and written communication skillsWorking knowledge of CRM platforms such as Slate CRM.
Additional Information
York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.
-
New York, New York, United States Kansas State University Full timeAbout This Role:The Director of Enrollment Marketing and Communications will lead the development and execution of a comprehensive marketing and communications plan to support the university's enrollment and recruitment goals. This role will work closely with the Office of Enrollment Management (OEM) at Kansas State University to deliver targeted outreach...
-
New York, New York, United States Kansas State University Full timeAbout This Role:The Director of Enrollment Marketing and Communications will lead the development and execution of a comprehensive marketing and communication strategy to support the university's enrollment and recruitment goals. This role will work closely with the Office of Enrollment Management (OEM) at Kansas State University to deliver targeted outreach...
-
Marketing Communications Director
1 month ago
New York, New York, United States Democracy Prep Public Schools Full timeJob Title: Director of Marketing and CommunicationsDemocracy Prep Public Schools is seeking a highly skilled and experienced Director of Marketing and Communications to join our team. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing and communications strategy that supports our mission...
-
Product Marketing Associate Director
6 days ago
New York, New York, United States Columbia University Full time**Job Summary**The Associate Director, Product Marketing at Columbia University will manage and implement B2C marketing campaigns for a portfolio of open programs, as well as B2B campaigns within Columbia Business School Executive Education.This role involves overseeing relationships with partners to implement and approve co-branded marketing materials,...
-
Associate Director, Product Marketing
4 weeks ago
New York, New York, United States Columbia University Full timeJob SummaryColumbia University seeks a highly skilled Associate Director, Product Marketing to join its Executive Education team. This individual will be responsible for managing and implementing B2C marketing campaigns for a portfolio of open programs, as well as B2B campaigns within Columbia Business School Executive Education (CBSEE).The successful...
-
Director of Marketing and Communications
4 weeks ago
New York, New York, United States Rochester Institute of Technology Full timeJob SummaryThe Director of Marketing and Communications is a key leadership role within the Division of University Advancement at Rochester Institute of Technology. This position is responsible for developing and implementing a comprehensive marketing and communications strategy to support the university's fundraising and engagement goals.The successful...
-
Senior Account Director
4 weeks ago
New York, New York, United States Enthuse Marketing Full timeJob SummaryWe are seeking a highly skilled Senior Account Director to lead our client/agency relationship for a large, designated business unit in the spirits/bev-alc industry.This role will play an integral part on our agency's leadership team, reporting into the Managing Director. The Senior Account Director will serve as a trusted leader to the account...
-
Director of Development and Marketing
1 month ago
New York, New York, United States School of American Ballet at Lincoln Center Full timeJob Title:Director of Development and MarketingJob Summary:The School of American Ballet at Lincoln Center seeks a highly skilled and experienced Director of Development and Marketing to lead our fundraising and marketing efforts. This is a key leadership position that will play a critical role in supporting the School's mission and long-term financial...
-
Marketing Director
4 weeks ago
New York, New York, United States L Oreal USA Full timeJob Title: Marketing DirectorAt L'Oréal USA, we are seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth. As a Marketing Director, you will be responsible for developing and implementing marketing strategies that align with our company's goals and objectives.Key Responsibilities:Develop and execute marketing...
-
Marketing Director
1 day ago
New York, United States 24 Seven Talent Full timeClient Overview: Our client, a well known law firm in New York City, is seeking a Marketing Director to join their team.Role Overview: We are looking for a creative and results-driven Marketing PR Director who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York. The...
-
Enrollment Coordinator
4 weeks ago
York, Pennsylvania, United States YWCA York Full timeJob SummaryWe are seeking a highly organized and detail-oriented Enrollment Specialist to join our team at YWCA York. The successful candidate will be responsible for identifying the needs of families, scheduling tours, and helping to increase enrollment in our childcare programs.Key Responsibilities:Proactively target and contact families to identify...
-
Director of Development and Marketing
1 month ago
New York, New York, United States School of American Ballet at Lincoln Center Full timeJob Title: Director of Development and MarketingAbout the Role:The School of American Ballet at Lincoln Center is seeking a highly skilled and experienced Director of Development and Marketing to lead our fundraising and marketing efforts. As a key member of our senior leadership team, you will be responsible for developing and executing a comprehensive...
-
Director of Enrollment Operations
1 week ago
New York, United States Givers Full timeAbout UsAt Givers we believe in a future in which family members can sustainably care for one another. We enroll, support, and pay family caregivers through Medicaid programs. We're venture-backed with a mind for growth and a heart for good–we've raised $3.6M from CRV, Able Partners, AARP, and a number of leaders in the space.Job DescriptionHave you built...
-
Marketing Director
4 weeks ago
New York, New York, United States Nasdaq Full timeMarketing DirectorAs a Marketing Director at Nasdaq, you will be responsible for implementing and monitoring marketing strategies to support the Index Licensing business. This role requires collaboration with sales and product teams to drive business growth and success.Develop and execute marketing strategies for product promotions and marketing...
-
Marketing Coordinator
4 weeks ago
New York, New York, United States Yeshiva University Full timeJob Summary:The Enrollment and Marketing Coordinator is a dynamic position that combines junior marketing responsibilities with crucial enrollment support activities. This role is integral to the growth and success of our organization, requiring a deep understanding of the enrollment process and the strategic use of Customer Relationship Management (CRM)...
-
Marketing Director
4 weeks ago
New York, New York, United States Tandym Group Full timeA leading health services network in New York City is seeking an experienced Marketing professional to join their staff as a Director of Marketing. The ideal candidate will have a strong background in donor engagement and acquisition, with experience leading a team of marketing professionals to drive results.About the OpportunityThis is a unique opportunity...
-
Product Marketing Director
4 weeks ago
New York, New York, United States CareScout Full timeAbout CareScoutCareScout is a pioneering organization dedicated to simplifying and dignifying the aging experience. Our mission is to bring together long-term care options, resources, education, and human support into one place, making it easier for care seekers and their families to navigate the complex system.Job SummaryWe are seeking a highly experienced...
-
Marketing Director
4 weeks ago
New York, New York, United States BCforward Full timeJob Title: Marketing DirectorWe are seeking a highly motivated Marketing Director to join our team at BCforward. As a Marketing Director, you will be responsible for leading our marketing efforts and developing strategies to drive business growth.Key Responsibilities:* Develop and execute marketing plans to achieve business objectives* Lead cross-functional...
-
Marketing Director
4 weeks ago
New York, New York, United States MakerSights Full timeJob Title: Marketing DirectorAt MakerSights, we're seeking a Marketing Director to lead our content strategy and drive successful go-to-market initiatives. As a key member of our team, you'll be responsible for crafting compelling content for specific accounts and contributing to our overall brand narrative.Key Responsibilities:Develop personalized marketing...
-
Marketing Director
4 weeks ago
New York, New York, United States wjd exclusives Full timeJob Title: Director of MarketingJob Summary:We are seeking a highly skilled and experienced Director of Marketing to join our team at WJD Exclusives. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy, driving business growth, and building a strong brand presence.Key Responsibilities:* Develop...
