Director, Equine Marketing

1 week ago

Duluth, United States Boehringer Ingelheim Full time
Description

The Director, Equine Marketing leads the implementation and monitoring of the marketing activities, strategy, communication and execution for the US brands. This role will work with Marketing Operations in the development and implementation of the Equine marketing plan including budgeting (DP/GP, MAP, and GTN). As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

This role is based in Duluth, GA

Duties & Responsibilities
  • Manages and directs the development of portfolio and brand objectives and strategic plans.
  • Oversees implementation of tactical plans (sales/promotional tools, conventions/ symposia, PR/media, web strategy, market research, etc.) to ensure attainment of KPI's and financial objectives.
  • Represents portfolio platform with internal and external stakeholders.
  • Leads development of portfolio positioning, messaging, and personality to ensure these components are executable.
  • Ensures appropriate strategic direction is communicated to and executed by external agencies.
  • Ensures continuous review of product and market performance, competitive intelligence, market research to identify key growth opportunities and hurdles facing the portfolio to ensure development of appropriate action and contingency plans.
  • Acts as point of contact on direction with marketing ops team on GTN management, Trade Shows, business Unit communications, lead for portfolio platform initiative, Art of Horse. Forecast and monitor Gross and Net Sales for the portfolio to ensure brand contributions are in line with corporate expectations.
  • Meets financial targets marketing department and for the brand(s) including net sales, discounts, rebates and market share.
  • Chairs/leads cross-functional teams involving Marketing, Sales, Market Research, Regulatory, Legal and Medical, actively soliciting team expertise and input in the development and execution of brand strategies.
  • Develops, coordinates and executes annual business plan as per schedule.
  • Acts as the species lead for brand lifecycle management and business development opportunities that align with strategic direction of the business.
  • Effectively coordinates with Global SBU colleagues to provide for portfolio expansion and growth.
  • Coaches, motivates and monitors team members' performance through the development of actionable MAG plans with timely MAG plan reviews.
  • Identifies performance challenges, creates action plans and monitors the effectiveness of these action plans with regular feedback.
  • Performs all Company business in accordance with all regulations (e.g., EEO, FDA, etc.) and Company policy and procedures.
  • When violations are noted/observed they are to be immediately reported to management.
  • Demonstrates high ethical and professional standards with all business contacts to maintain BIAH's excellent reputation within the animal health community and internally.
Requirements
  • Bachelor's Degree and a minimum of ten (10) years successful industry experience including at least five (5) years in a marketing or related commercial function in Animal Health, packaged goods or healthcare marketing required.
  • A minimum of five (5) years' experience in progressive leadership roles, preferably in sales or marketing required.
  • Marketing experience.
  • Animal Health experience preferred.
  • History of successful performance.
  • Proven capability in managing multi-media consumer communication strategy development and execution of that strategy.
  • A thorough understanding of the marketing process with proven ability to develop and implement marketing campaigns.
  • Outstanding project management skills.
  • Strong analytical skills.
  • Understand appropriate market research process, tools and methods for decision making.
  • Excellent communication skills and capacity to manage external marketing agencies.
  • Experience in interactive/on-line marketing is a plus.
  • Proficiency in Excel, Word, Outlook and database applications.
  • Ability to travel (may include overnight travel).

Eligibility Requirements:

  • Must be legally authorized to work in the United States without restriction.
  • Must be willing to take a drug test and post-offer physical (if required).
  • Must be 18 years of age or older.
PDN-9d6fcfc7-ce8c-45ad-a4fa-9e37784d3dfc

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