Director of Sales and Marketing

Established in 2000, Atlanta-based Parc Communities is a premier operator of upscale, full-service senior living communities. A leader in hospitality-enriched senior living, Parc Communities specializes in developing and operating high-end independent living, assisted living and memory care properties. Featuring prime settings, innovative designs and state-of-the-art lifestyle options, Parc Communities serves residents and their families with an abiding tradition of “ladies and gentlemen serving ladies and gentlemen.” This culture of service extends to our associates, making Parc Communities an employer of choice.

The Director of Sales and Marketing is responsible for developing and implementing comprehensive and effective marketing strategies and sales programs to meet or exceed budgeted occupancy and revenue. This role involves overseeing the sales and marketing team, managing marketing initiatives, and building relationships with potential residents, their families, and referral sources.

REPORTS TO:

Department: Sales and Marketing

Primary: General Manager

FLSA STATUS: Exempt

SALARY: $90K - $115K

QUALIFICATIONS AND REQUIREMENTS:

· Bachelor’s degree from an accredited college or university in Marketing, Sales or Business Administration preferred, or an associate’s degree and equivalent combination of work experience as a Director of Sales and Marketing.

· 5+ years of experience in sales and marketing, with proven ability to generate and close a high percentage of qualified leads. Preferably in senior living or hospitality.

· Proven track record of achieving sales targets and growing occupancy.

· Strong leadership and team management skills.

· Excellent communication, negotiation and interpersonal skills.

· Exceptional ability to organize, prioritize and multi-task in a highly dynamic environment.

· Extraordinary ability to interact and build relationships with older adults.

· Proficiency in Microsoft Office and CRM software.

· Ability to work flexible hours, including evenings and weekends, as needed.

· Ability to convey a positive and professional image to residents, family members, visitors and co-workers.

KEY RESPONSIBILITIES:

Strategic Planning:

· Develop and implement a strategic sales and marketing plan to achieve and sustain budgeted occupancy and revenue targets.

· Analyze market trends, competition, and demographic data to identify opportunities for growth.

· Work with the General Manager to set sales goals and objectives and develop action plans to meet them.

· Interview, select, train and supervise associates who support the sales and marketing department.

Sales Management:

· Lead, mentor, and motivate the sales and marketing team to achieve performance targets.

· Monitor and evaluate the effectiveness of sales efforts and provide coaching and training as needed.

· Oversee the prospect management process, ensuring timely follow-up and engagement with prospects.

· Conduct regular sales meetings to review performance and strategize on lead conversion improvement.

· Conduct exceptional, tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects the company’s commitment to exceptional hospitality, service and care.

· Follow up with prospects through phone calls, emails, and personal visits.

· Implement follow-up strategies to nurture relationships and promptly address prospect inquiries or concerns.

· Maintain and update the CRM database with accurate and timely information.

· Collaborate with the sales and marketing team to develop and implement effective outreach programs.

Customer Relations:

· Build and maintain relationships with prospective residents, families, and referral sources.

· Provide personalized service to address the needs and concerns of prospects and their families.

· Forms and fosters relationships with local community professionals to maximize referral sources and opportunities for collaboration.

· Oversees the pre-screening and move-in process, facilitating a seamless transition for residents and their families.

· Implements follow-up strategies to nurture relationships and promptly address inquiries or concerns.

· Maintain the confidentiality of resident information and honor the resident’s personal property rights.

Marketing and Outreach:

· Develop and execute marketing campaigns, including online, digital print and events to promote the community.

· Manage the community’s online presence, including social media and online reviews.

· Lead the community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.

· Oversee a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents and stakeholders and build community partnerships.

· Plan community events, open houses, and other promotional activities.

Reporting and Analysis:

· Track and analyze sales performance, occupancy rates, and marketing campaign effectiveness.

· Manages the Customer Relationship Management (CRM) platform to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts.

· Prepare and present regular reports to the General Manager and corporate representatives as delegated.

· Use data to make informed decisions and adjust strategies as needed.

Budget Management:

· Develop and manage the community’s sales and marketing budget, ensuring efficient resource use as approved by corporate.

· Monitor expenditures and adjust marketing strategies to optimize return on investment.

Team Collaboration:

· Review the community’s tour path daily to ensure the community is clean and ready for prospects.

· Participate in team meetings and contribute ideas for improving sales and marketing efforts.

· Participates in weekend Manager on Duty rotation.

· Conducts sales training with concierge and community associates on taking inquiry calls and conducting tours

PERSONAL ATTRIBUTES

· Strategic thinker with strong analytical skills.

· Self-motivated and results-oriented.

· Compassionate and empathetic towards seniors and their families.

· Respect confidentiality of verbal and written information pertaining to residents, employees and community operations

· Ability to prioritize responsibilities, manage time effectively and meet deadlines accordingly

· Ability to execute under pressure

· Strong attention to detail

· Professional demeanor and appearance.

At Parc Communities, we believe that our associates are the heart of our mission to deliver exceptional senior living experiences. Our culture reflects our commitment to creating a rewarding workplace where your passion for service meets an environment that nurtures your professional growth and well-being. Together, we can create exceptional experiences for our residents and make a lasting impact in the senior living industry. 

• Purpose Driven Work
• Exceptional Training & Development
• Collaborative and Supportive Culture
• Competitive Compensation and Benefits
• Recognition and Rewards
• Community and Connection

Parc Communities' policy is to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities.