Senior Manager, Market Intelligence

3 months ago

Nashville, United States Construction Jobs Inc Full time

As a Senior Manager of Market Intelligence and Strategy you will be part of Taylor Morrison’s local leadership team responsible for sourcing and analyzing data from internal and external data sources combined with competitive shops to help the Division’s leaders understand competitor dynamics, respond to events, frame the future, and win in the market. You will contribute to the team’s understanding of the competitive landscape by developing and delivering analyses and insights with reliable forecasts of price and pace, competitor intelligence, and the environment in which competition unfolds. You will work with the senior-most leaders in the Division, including the Division President, to provide recommendations on existing communities and future land opportunities to support and to inform the strategic choices of the Division. In addition, you will frequently collaborate with other departments on community design, product development, home specifications and marketing communications. Finally, you will be expected to help the team continuously improve by researching and implementing new ideas, tools, and processes.

What You’ll Do
Evaluation and Recommendations on existing Community Positioning
Review monthly Competitive Market Assessment (CMA) for each community and propose price and/or product changes, with consideration to the impact on margin to ensure strategic and financial soundness
Propose positioning changes derived from market analysis with Division President and Ops team
Monthly completion and assessment of resale data to help inform pricing adjustments and recommendations
Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels).  This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
Conduct primary research including focus groups & survey creation/administration
Evaluation and recommendations on future Community Positioning
Fieldwork- perform site and competitive evaluations
CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team
Community design, floor plans, specifications, that culminate in Pace and Price forecasts
Resale analysis completion and discussion with Division President and Ops team
Portfolio Investment Committee (PIC) submittal reports.  Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customers
Consumer Group wants/needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening.  Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette process
Assist with new product development - provide consumer feedback
Strategic Plan Development and Evaluations: Identifying Consumer Group and Submarket Opportunities
Source data and create output (charts, graphs, maps) to easily communicate massive amount of data
Assess the key components of Macro Market data and communicate implications
Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)
Communicate key findings in written (PowerPoint) and verbal form
Assist Division Presidents with the Final Strategic Plan Presentation
Provide support for the completion of the Corporate Workbook
Communicate and/or develop best practices locally with Division and nationally with Market Intelligence & Strategy counterparts
Work closely with cross-functional teams to guide operational strategy
Demonstrate a key interest and capability in related disciplines such as Sales, Finance, and Land, in order to "connect the dots" operationally between MI&S and other disciplines to grow both the business and career
Perform other duties as assigned

Sound Like You?

You might be just who we’re looking for if you have

Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required.  MBA or equivalent industry experience preferred
6+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
Qualitative and quantitative research skills in sourcing data to include leading focus groups, compiling data into logical charts, graphs, tables, and written form
System software experience with SPSS, CVENT, or other tools
Very strong written and verbal communication skills
Experience with housing database tools such as Zonda, Metra Study, or Handley Wood
Local Market knowledge preferred
Highly proficient in Excel, Word and PowerPoint
Very strong written and verbal communication skills
Statistical analysis preferred
Understanding of Financial Statements preferred

FLSA Status: Exempt

Will have responsibilities such as:

Office or non-manual work, which is directly related to management or general business operations
Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Report to Division/Corporate Office/Community daily and adhere to schedule
Ability to access, input, and retrieve information from a computer and/or electronic device
Ability to have face to face conversations with customers, co-workers and higher level manager
Ability to sit or stand for long periods of time and move around work environment as needed
Ability to operate a motor vehicle if applicable
Comply with company policies and procedure

Physical Demands:

Must be able to able to remain in a stationary position up to 50% of the time
The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer.  Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

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