Product Manager, US Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Abbott is a global healthcare leader, creating breakthrough science to improve peopleâs health. Weâre always looking towards the future, anticipating changes in medical science and technology.

Abbott Point of Care (APOC) is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective.  Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industryâs most comprehensive menu of tests in a single bedside platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers and traumatic brain injury (TBI). By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Princeton, NJ currently has an opportunity for a Product Manager. This role is an integral part of the US Marketing team and will report to the Marketing Manager, US Marketing. The Product Manager will be responsible for developing and implementing marketing initiatives that will drive marketing strategies in the outpatient channel as well as leading marketing tactics for new product launches. The position will be office based in Princeton, NJ and up to 30% domestic travel may be required.

What Youâll Work On

Outpatient Marketing

• Lead marketing plans and tactics to drive growth of the APOC portfolio across outpatient sites of care utilizing internal expertise (e.g. Marketing Manager and National Distribution Manager) and, as necessary, external agencies that complement internal capabilities

• Gathers and synthesizes information on customers, competitors, and the market from a range of formal and informal sources; shares insights to shape and refine strategies

• Works closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers

• Drives brand-building actions through the APOC and distributor sales teams, ensuring brand positioning is brought to life consistently in interactions with customers

• Lead marketing efforts for USOP meetings, conventions, and conferences

• Develop and provide input to training materials, presentations and participate in training activities

• Support marketing communications, SOWs, and HCP interactions for the US Outpatient business

• Ensure Abbott branding is utilized consistently and appropriately in interactions with customers across multiple channels

• Manage approval and renewal of print and digital collateral following existing A&P processes

• Liaise with cross-functional groups, including Global Strategic Marketing, distribution, and Global Learning & Development, to ensure that projects are kept on schedule and that project statuses are updated and communicated to project team members on a regular basis

• Observe all regulatory and compliance requirements

• Effectively manage project expenses within established budgets

New Product Launches

• Lead the development of new product launch plans, providing analysis and insights to effectively bring new products to market

• Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise

• Direct training and resource creation to execute commercial launch plans

• Track & report progress toward launch goals, adapting approaches where required

• Establish launch excellence processes in the US commercial organization

Required Qualifications

• Bachelorâs degree

• 4+ years of work experience required in commercial roles (marketing, sales, customer service, account management, etc.)

• 3+ years in a marketing role

• Execution of commercial initiatives in pharmaceuticals, diagnostics, or medical devices

• Experience working with U.S. Health Systems (Hospital and/or outpatient)

• Experience selling or marketing medical devices or diagnostics to outpatient facilities (e.g. urgent care, physician office lab, free-standing ED, ambulatory surgery center, etc.) through a distributor organization (e.g. McKesson, Henry Schein, Cardinal, etc.)

• Intellectual agility to adjust to shifting priorities and balance multiple projects simultaneously in a fast-paced environment

• Ability to develop, rationalize, and present strategies

• Excellent verbal and written communication skills

• Strong work ethic, self-motivation, and resourcefulness

• Positive attitude, confidence, integrity and professionalism

• Ability to work in the Princeton, NJ office

Preferred Qualifications

• Bachelorâs and/or masterâs degree in business, life sciences, engineering, or related technical discipline

• MBA

• 4+ years in the healthcare industry (medical devices and/or diagnostics preferred)

• Demonstrated track record of success in product launches, ideally in diagnostics or medical devices

• Experience developing go-to-market strategies or product strategies 

• Experience developing & executing direct lead generation campaigns

• Proven ability to work in a matrixed environment and influence cross-functional partners

• Strong analytical and Excel skills, with knowledge of market analysis and financial models

• Deep understanding of the complexities of the diagnostics market and customer needs

• Project management experience

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is $95,000.00 â $190,000.00. In specific locations, the pay range may vary from the range posted.