Product Marketing Manager, Imaging Portfolio
4 days ago
At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.
We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions, for diagnostic and interventional imaging. As a pioneer in the field of contrast products since the last 95 years ,we continuously innovate. We dedicate 10% of our revenue to Research & Development such as to improve the diagnosis, prognosis and quality of life of patients.
Achieve, Cooperate, Care and Innovate are the values that we share and practice on a daily basis.
Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but, it is above all about playing a unique role in the future of medical imaging.
For more information on Guerbet, go to www.guerbet.com and follow Guerbet on Linkedin, Twitter, Instagram and Youtube
SUMMARY
The Product Marketing Manager will be responsible to plan and deliver U.S. brand strategies and marketing initiatives to support and help maximize sales of our imaging product portfolio. They will work with the Head of Marketing in achieving and/or exceeding all associated franchise objectives.
YOUR ROLE
Leads multiple complex projects for the imaging business unit.
Develops and implements product promotional programs, directs development of marketing materials and training programs for use of materials. Responsible for managing the various marketing projects throughout the entire process including development, planning, budget management, and PRC review.
Maintains a high level of market intelligence to identify key trends as well as voice of customer for development of long-term strategic marketing plans.
Carries out responsibilities in accordance to organizations’ policies, procedures.
Works closely with sales management and training to support the various brands in the medical device and software franchise as necessary
Works with and helps manage the assigned agency relationships while interfacing with them on a regular basis
Works with the Head of Marketing in establishing and implementing annual brand plans that include full range management, collateral development and the implementation and execution of strategic promotional and tactical programs.
Establish a product vision and shared set of priorities across the team which meets the needs of the customers.
Assists with the complete annual competitive review of the interventional imaging brands.
Supports selling efforts (targeting pricing and promotion strategies, etc.) and acts as a brand ambassador for scientific meetings, events, promotions and dedicated sales calls. Performs monthly forecasting in consultation with sales.
Fosters relationships with Key Opinion Leaders (KOLs) and Regional Opinion Leaders to better understand the product, competitors, and how to best position our technology to address the needs of customers.
Develops and delivers sales and marketing presentations, training, and advanced level insight and analysis into our technologies in order to strengthen our sales teams’ knowledge and ability to effectively partner with customers by understanding our customers’ needs.
Create promotional materials, sales collateral and programs that drive awareness, exposure and key benefits of our products and value added services.
YOUR BACKGROUND
Business/Marketing Bachelor’s degree with minimum of 5-7 years related sales and marketing experience in the pharmaceutical or diagnostic industry. This may include marketing, medical strategy, sales or sales training experience
MBA preferred
Pharmaceutical or interventional imaging marketing experience preferred
Microsoft Word, Excel, Powerpoint (Intermediate to Advanced)
Possesses knowledge of the Interventional Imaging marketplace
Knowledge of Sales and Marketing trade practices and applications in the pharmaceutical industry including FDA and other pertinent compliance regulations and requirements
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