Senior Manager, US Marketing: Job ID

3 weeks ago

Princeton, New Jersey, United States Ascendis Pharma Full time

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in Denmark, Europe, and the United States. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.

Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.

Guided by our core values of Patients, Science, and Passion, we use our TransCon drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.

Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.

We are looking for an experienced Senior Manager, US Marketing who will be responsible for developing and executing marketing strategies and tactics for products in our Endocrinology Rare Disease portfolio, with a primary focus on supporting the anticipated launch of an investigational treatment for hypoparathyroidism currently under review by the FDA. This role requires the ability to be both strategic and tactical, demonstrating strong leadership, project management, and communication skills.

Responsibilities:

  • Develop and execute marketing plans and tactics for launch and in-market products collaborating with our global commercial colleagues.
  • Partner with sales and market access teams to develop effective sales tools, campaigns, and resources to achieve goals established for the US Business Unit.
  • Oversee creation of all marketing materials including brochures, websites, social media, advertisements, etc. working closely with our US commercial colleagues.
  • Develop and oversee the execution of key marketing tactics in rare disease and provide insightful recommendations to improve the overall brand experience.
  • Lead Medical, Regulatory and Legal Review of all promotional material, ensuring a high level of collaboration
  • Manage relationships with external agencies including advertising, digital marketing, etc.
  • Monitor the competitive landscape and provide business updates and tactical recommendations to the commercial organization
  • Track and analyze marketing metrics on a monthly, quarterly, and annual basis; identify opportunities for improvement
  • Evaluate performance of channel strategies and tactics; providing recommendations based on insights

Requirements

  • Bachelor's degree in marketing, business, or related field
  • 6+ years' experience in pharmaceutical marketing, preferably with brand management experience
  • Ability to thrive in a fast-paced environment, lead through ambiguity, and manage multiple projects simultaneously
  • Proficiency in core principles of brand management, including brand positioning, value proposition, segmentation, messaging, and investment optimization
  • Strong analytical skills as well as a strong understanding of healthcare market dynamics and the ability to identify market trends that impact business goals
  • Knowledge of pharmaceutical industry trends, regulations, and development
  • Excellent communication and presentation skills and the ability to effectively interact with multiple audiences
  • Experience leading projects with cross-functional partners, influence without authority and facilitate consensus-building
  • Strong collaboration skills

Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401(k)
  • Paid maternity leave
  • Paid paternity leave
  • Commuter benefits
  • Disability insurance

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