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Sr Campaign Analyst

4 months ago

Eden Prairie, United States UnitedHealth Group Full time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

The Senior Campaign Analyst will be part of the Marketing and Customer Operations Delivery team, which is quickly becoming the Center of Excellence for Marketing Communications Execution. This role will support Marketers and other internal partners in reviewing campaign objectives and data requirements to align with campaign strategy, determine the proper design solution to meet requirements utilizing best practices, review design and execution plans with partners, apply campaign requirements to segment data, execute campaign development strategies utilizing the appropriate modality (email, direct mail, SMS, Social Media, etc) and gather data analytics for campaign effectiveness. The ideal candidate will be curious and open to continual learning, exhibit great communication and collaboration skills, and have a passion for utilizing data to improve customer experiences using technology.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Develop and execute campaign list pulls for major direct marketing efforts (email, direct mail, SMS text, Social Media, etc.) as well as smaller, trigger-based programs that are consistent with marketing strategy, campaign objectives and best practices
  • This individual will use their knowledge of the customer and prospect data to assist in providing direction on targeting strategies and campaign executions designed to drive incremental sales and increase customer retention
  • Assess and interpret customer needs and requirements
  • Extract and manipulate data by performing database queries that support marketing and sales efforts
  • Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
  • Maintain a strategic relationship with business partners to develop deeper understanding of their business and goals, and suggest new strategies
  • Communicate and translate results derived from the database into meaningful charts and tables and key takeaways that are easily understood and valued by internal and external clients
  • Serve as key resource for understanding available data
  • Present results and possible areas for improvement
  • Act as liaison with internal partners (Creative, Marketing, Sales, Legal / Regulatory, Data & Analytics, etc.) to build and execute effective campaigns
  • Thrive in a deadline - driven environment, managing multiple priorities
  • Demonstrate decisiveness in resolving business problems, making decisions, and identifying priorities

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry.

  • 2+ years of experience identifying solutions and interpreting data into actionable information
  • 2+ years of experience in marketing analysis with a solid business foundation, especially in campaign generation and reporting of marketing data
  • 2+ years of experience managing and prioritizing several deliverables
  • 1+ years of experience with Salesforce Marketing Cloud or campaign management tools such as Unica, Adobe Experience Platform, Adobe Journey Optimizer
  • Proficiency with Microsoft Access or Excel (creating pivot tables and VLOOKUPs in Excel)

Preferred Qualifications:

  • Previous use of SQL language to query data in relational databases
  • Experience working with project management tools and systems (Workfront)
  • Experience working with transactional data and direct marketing

Soft Skills:

  • Demonstrated ability to manage and prioritize deliverables
  • Proven organizational skills with ability to be flexible and work with ambiguity
  • Excellent communication and organizational skills, including experience developing and presenting business conclusions based on data analysis
  • High levels of initiative, drive and self-motivation
  • Exceptional attention to detail
  • Maintain positive relationships with cross-functional team members, establish trust and credibility
  • Demonstrate effective interpersonal, influence, collaboration and listening skills

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.